PR and Your Fashion Label

This course is designed as an introduction to PR and wholesale of a fashion label. You will be invited to bring along your own fashions to work on as a real business opportunity or else work on a mock brief should you be looking to work for an existing company...

Taught by: Erica Charles.

Description

This course is designed as an introduction to PR and wholesale of a fashion label. You will be invited to bring along your own fashions to work on as a real business opportunity or else work on a mock brief should you be looking to work for an existing company.

You will begin by identifying the biography of the label which will inform your look-book and press release as you plan your launch event. WE will explore and understand the different media available to you and the PR and wholesale events that you will need to be a part of.

We will investigate how stylists and journalists can work to your benefit, and how to create a buyer's pack.

At the end of the course you will present your work and business plan to the group for final critique, and you will leave with a clear direction for your work.

Level: Beginners


Tutor information

Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation. Currently working as a Marketing Consultant, her current client portfolio includes revolutionary, Mary Portas' Living & Giving Shop for Save the Children

Materials

Please bring to your first class:

  • A notebook and pen
  • USB memory stick

 

Please also bring with you to the third class:

A fashion magazine of your choice


Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.