Introduction to the Fashion Blogging Business

Fashion blogging has become an important form of fashion media that has a wide reach, often unique voices, and the possibility of generating significant income. This course is an introduction to fashion blogging, but we won't only be exploring how to shoot your outfit of the day...

Taught by: Navaz Batliwalla.

Description

Fashion blogging has become an important form of fashion media that has a wide reach, often unique voices, and the possibility of generating significant income. This course is an introduction to fashion blogging, but we won't only be exploring how to shoot your outfit of the day. We will be looking at how to create compelling online content, blogging for online publications, and how to create blog content for a business wishing to promote itself and increase its search engine optimization.

Topics covered

To make the most of the course, students should arrive with a basic blog - including a domain name and a set up. Those who don't will have the opportunity to create their own or blog on a platform created for the course.

One day will be spent with a technician who will help the students to personalize a Wordpress or Blogger theme, as well as looking into customizing themes.We will also look at very basic HTML code.

Students will be introduced to the key components of online writing, including hyperlinks, categories, and tags.

We will look at using social media to promote a blog and its content.

There will be a session on blogging for business: its purpose, how to create content, and how to use it to maximize sales. Many major online magazines have blog content to compliment their monthly or daily articles, so we will look at the different types of publications who offer blogs and how to write for them.

Monetization will be a key theme in this course, how you can make money from your blog through affiliates, collaborations, and using it as a CV.


Who should take this course?

This class is geared at anyone looking to write a blog, write for an online publication who uses a blog format, or blog for a business. Students should arrive for the first session with some ideas for their blogs.

Entry requirements

You must have good written English to attend this course.

Level: Beginners

 



Tutor information

Navaz Batliwalla is a freelance editorial consultant, fashion writer and online content creator. Clients include H&M, Vivienne Westwood, Glamour and Swatch and her blog ‘Disneyrollergirl’ is frequently recommended in top ten listings.

http://www.disneyrollergirl.net/

 



Materials

Please bring to the first session:

  • Laptop
  • USB
  • Basic blog, already set up.

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.