Getting Your Fashion Collection To Market (Weekend)

You have a collection that you would love to be seen sold in key retail stores such as Selfridges, Liberty, Harrods, House of Fraser, John Lewis, Matches, Browns, Dover St Market etc. How do you get to these key buyers, when you get there how should you present your collection and what are the communication tools that you would need to support your collection at retail...

Taught by: Sally Heale.

Description

You have a collection that you would love to be seen sold in key retail stores such as Selfridges, Liberty, Harrods, House of Fraser, John Lewis, Matches, Browns, Dover St Market etc. How do you get to these key buyers, when you get there how should you present your collection and what are the communication tools that you would need to support your collection at retail.

This course will address the best ways to approach a fashion buyer as well as cover key terminology that any designer/brand owner should be aware of. It will also break down the Buying Cycle - define what a designer needs to do and when. Provide case studies with regards to range planning - review elements of a balanced collection. The student will also learn about various ways to reach the 'not so obvious' buyers (including International success and failure case studies) and look at ways to maintain a good relationship with buyers, which in turn will help you to develop and grow your business. This course will encourage students to start thinking out of the box in order to build brand awareness and in turn add to bottom line profits.

This course is aimed at any student who has an existing collection as well as for students who are thinking of creating a collection that will be wholesaled - sold into various retail accounts. This course will be a combination of presentations, case studies as well as practical workshops. For those students who have their own collection, there will be an opportunity to receive specific feedback on suggested ways to proceed, and for those without, they will be given case studies to review.

Tutor information

Sally Heale has worked very successfully as a retail buying agent for both National and International fashion, beauty, lingerie and home stores for over a decade. Her clients have included stores and companies such as Henri Bendel (New York), Arnotts (Ireland), Lane Crawford (Hong Kong), Selfridges (UK), The Gap, Crabtree and Evelyn, British Fashion Council / London Fashion Week, The Hemming Group and Talkback Thames. Sally is employed to spot up and coming designers, trends and brands for clients; she has helped to launch the likes of Temperley London, Preen, Luella, Sophia Kokosalaki, Matthew Williamson and Roland Mouret in America.

Materials

Please bring with you to the first class:


A notepad and pen.

It is also useful to bring line sheets, lookbooks, and samples of your collection if you have any of these available.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
15/10/2016 - 16/10/2016Saturday and Sunday10:00 - 16:002 Days£295Available Granary Sq. - N1C Add to Basket
26/11/2016 - 27/11/2016Saturday and Sunday10:00 - 16:002 Days£295Available Granary Sq. - N1C Add to Basket
28/01/2017 - 29/01/2017Saturday and Sunday10:00 - 16:002 Days£295Available Granary Sq. - N1C Add to Basket
11/03/2017 - 12/03/2017Saturday and Sunday10:00 - 16:002 Days£295Available Granary Sq. - N1C Add to Basket
10/06/2017 - 11/06/2017Saturday and Sunday10:00 - 16:002 Days£295Available Granary Sq. - N1C Add to Basket