Fashion Design and Marketing

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale...

Taught by: Lynnette Murphy, Dal Chodha, Erica Charles.

Description

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale.

Topics covered

  • We will explore the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention.
  • You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet.
  • You will develop a promotional plan for your own collection or an existing brand, which will be presented on the last day of the course. 

Level: This is a beginners course, suitable for people who are new to fashion marketing.

Entry requirements: None, but it might help if you have some experience of fashion design or an idea of a brand / collection that you want to work with so that you can apply what you learn to something that is directly relevant to you. However, this is not essential. 

Tutor: The tutor on this course changes depending on the course dates. Tutors’ biographies are provided below. If you need to know which tutor is teaching a specific course, please contact us at Short Course Enquiries.

Read more about this course on the Short Course Blog http://csmshortcourses.myblog.arts.ac.uk/







Tutor information

Lynnette Murphy has had a successful Design Consultancy and worked in Fashion Forecasting for many years. In the past Lynnette has been a consultant and advisor to large fashion companies like Debenhams, BHS and Next. She has also worked internationally in Hong Kong for G2000 and India for Levis Strauss. She has worked as a designer, illustrator and product developer. She runs two very popular short courses  at Central Saint Martins where Lynnette has been teaching for the last 8 years.  For more information please take a look at: www.lynnettemurphy.co.uk




London based fashion writer Dal Chodha graduated from Central Saint Martins from the Fashion Promotion and Imaging BA and went on to work as Brand Manager for London-based accessories label JAS M.B., managing all PR and Marketing communications. He is  editor of non-seasonal publication Archivist and contributes to various international titles including METAL, VOGUE India and Telegraph Magazine; he has been a guest editor for both Paul Smith Jeans and Kenzo. A consultant to several luxury brands, he also works as a lecturer. For more info, please visit www.dalchodha.com


Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation. Currently working as a Marketing Consultant, her current client portfolio includes revolutionary, Mary Portas' Living & Giving Shop for Save the Children

Materials

Please bring with you to the first session:

  • Pen and paper to take notes

The following will be helpful, but not necessary:

  • A laptop computer 
  • A USB memory stick

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
05/10/2016 - 07/12/2016Wednesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
12/12/2016 - 16/12/2016Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
11/01/2017 - 15/03/2017Wednesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
20/03/2017 - 24/03/2017Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
27/03/2017 - 31/03/2017Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
19/04/2017 - 14/06/2017Wednesdays - NO CLASS ON 10 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket