Discover how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce really successful visual communication. Whether you are a beginner or a professional designer, if you want to find confidence in your own typographic voice, this is the course for you...
Taught by: David Preston, Diego Ulrich.
Discover how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce really successful visual communication. Whether you are a beginner or a professional designer, if you want to find confidence in your own typographic voice, this is the course for you. And here's why...
First, you will learn the fundamental typographic elements and principles and how to use them effectively and creatively.
Second, you will explore ideas visually through projects embracing typography as both information and art.
And third, your learning will be supported by project critiques, when you'll get ideas from your colleagues and advice from your tutor.
But that's not all. You will also get to use Central Saint Martins' letterpress facilities for one of the sessions.
- Choosing typefaces and how to get the best from them
- Identifying the assorted typographic voices which surround us everyday
- Strategies for working with different kinds of texts
- Content analysis
- How to give your work authority through use of structure
- Details that can transform ordinary work into something special
For this course we must restrict attendance to just 14 people.
This is a computer-free course.
Entry requirements: None
Please note: This course is for students aged 18 and older
During his Bachelor degree in Graphic Design at Central Saint Martin's, Diego won competitions by D&AD, MTV, Freitag and Penguin Publishing. After graduating, he worked as a designer for Damien Hirst's publishing company Other Criteria and BOP Consulting. He was awarded a grant to join the Architectural Association in September 2010 to complete a Postgraduate Diploma in Spacial Performance and Design. Diego has now co-founded Safwat+Ulrich in London. The studio integrates Typography, Graphic design, and the performing arts, working within a collaborative network of designers, filmmakers, and artists.
Please bring with you to the first session:
- A3 Layout pad
- Masking Tape
- Any old magazines that you don't mind cutting up.