Branding and Packaging (Online)

This course aims to give you an insight into the packaging design process from initial research to developing brand concepts and the brand personality, through to the design concept, mock ups and presentation. During the course you will look at the dynamic, intertwined, relationship between packaging and branding...

Taught by: Kasia Rust.

Description

This course aims to give you an insight into the packaging design process from initial research to developing brand concepts and the brand personality, through to the design concept, mock ups and presentation. During the course you will look at the dynamic, intertwined, relationship between packaging and branding. Packaging plays a vital role in forming part of a brands personality, the physical manifestation of the brand. The packaging is often a brand's first point of contact with the consumer so it is the vehicle upon which a brand communicates its message. If you separate the brand from packaging design you are left with an empty container, some fonts and colours.


Topics covered


  • Understanding the brief
  • Target market
  • Research
  • Retail environment
  • Naming and branding
  • Category cues
  • Point of difference
  • Structure
  • Materials and print techniques
  • Pacing and coding
  • Typography and front of pack layout
  • 3D mock ups


Outcomes
By the end of this course you will have gained valuable insight into the design process and it's varied disciplines. You will understand how to create a brand and it's packaging for the right market and how to visualise and present your ideas.


Who is Branding and Packaging (Online) for
This course will be valuable to anyone with interest in design and the world of packaging and branding. You may work in marketing and want to improve your skills, or are seeking to package a brand of your own.
Level: Beginners
Please note: This course is for learners ages 18 and over.


Why choose a CSM Online Short Course
Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • CSM Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here


Tutor information

Kasia Rust is Creative Director of Burst* Ltd (http://www.burst-design.com), a branding design and Packaging agency working with mainstream and luxury brands. Clients include Superdrug, Primark, The Goodwood Estate and a variety of boutique brands. She is a graduate of Central Saint Martins and has taught as an associate lecturer on the CSM BA Graphic Design course as well as managing large scale CSM external projects for Hennessy and Louis Vuitton.

Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient


Course Specific Materials

  • Pencil
  • Pens
  • Coloured pens
  • A3 layout pad
  • Cutting Mat
  • Scalpel
  • Ruler
  • Magic transparent tape
  • Scissors & paper glue

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
28/06/2018 - 02/08/2018Thursday18:30 - 20:006 Weeks£450Available Online Add to Basket