Fashion Design and Marketing

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale...

Taught by: Lynnette Murphy, Erica Charles, Clare Stephens, Dal Chodha, Tutor to be confirmed.

Description

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale.

Topics covered

  • We will explore the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention.
  • You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet.
  • You will develop a promotional plan for your own collection or an existing brand, which will be presented on the last day of the course. 

Level: This is a beginners course, suitable for people who are new to fashion marketing.

Entry requirements: None, but it might help if you have some experience of fashion design or an idea of a brand / collection that you want to work with so that you can apply what you learn to something that is directly relevant to you. However, this is not essential. 

Tutor: The tutor on this course changes depending on the course dates. Tutors’ biographies are provided below. If you need to know which tutor is teaching a specific course, please contact us at Short Course Enquiries.

Read more about this course on the Short Course Blog http://csmshortcourses.myblog.arts.ac.uk/







Please note: This course is for students aged 18 and older

Tutor information

Lynnette Murphy has had a successful Design Consultancy and worked in Fashion Forecasting for many years. In the past Lynnette has been a consultant and advisor to large fashion companies like Debenhams, BHS and Next. She has also worked internationally in Hong Kong for G2000 and India for Levis Strauss. She has worked as a designer, illustrator and product developer. She runs two very popular short courses  at Central Saint Martins where Lynnette has been teaching for the last 8 years.  For more information please take a look at: www.lynnettemurphy.co.uk




Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation. Currently working as a Marketing Consultant, her current client portfolio includes revolutionary, Mary Portas' Living & Giving Shop for Save the Children

Clare Stephens has run her own design/clothing business since 1985 starting with a market stall set up during her college years. Specialising in niche trends and products, she found that these gaps in the market were the most consistently profitable for a small business.

Developing a large vintage clothing business from the late 80’s, she was at the forefront of many niche trends, including the de-construction of unwanted clothing and turning it into new saleable shapes, exporting to Japan large quantities of heritage clothing and working a fast stock turnover model to keep the large shop she co-owned fresh. The Vintage business ran for 15 years.

In the late 90’s she opened a further boutique in Brighton that ran profitably for 12 years. To provide stock for the stores, she ran her design studio in Brick Lane from 1999 – 2005 and added a small wholesale business supplying independent mid-high end boutiques.

Developing a niche body-con look in the mid-noughties led to being stocked on Asos from 2008 until 2016, she developed this look into a mainstream trend that was stocked at many levels of the fashion cycle including Selfridges, concessions in Topshop, House of Fraser Online, Lipsy Stores, Bank, Nelly, Zoot, Namshi, independent boutiques and online stores worldwide.


London based fashion writer Dal Chodha graduated from Central Saint Martins from the Fashion Promotion and Imaging BA and went on to work as Brand Manager for London-based accessories label JAS M.B., managing all PR and Marketing communications. He is  editor of non-seasonal publication Archivist and contributes to various international titles including METAL, VOGUE India and Telegraph Magazine; he has been a guest editor for both Paul Smith Jeans and Kenzo. A consultant to several luxury brands, he also works as a lecturer. For more info, please visit www.dalchodha.com


tutor to be confirmed

Materials

Please bring with you to the first session:

  • Pen and paper to take notes

The following will be helpful, but not necessary:

  • A laptop computer 
  • A USB memory stick

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
24/07/2017 - 28/07/2017Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
07/08/2017 - 11/08/2017Monday to Friday10:00 - 16:001 Week£560Available Richbell Place - WC1N Add to Basket
29/08/2017 - 01/09/2017Tuesday to Friday10:00 - 17:154 Days£560Available Granary Sq. - N1C Add to Basket
03/10/2017 - 05/12/2017Tuesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
04/10/2017 - 06/12/2017Wednesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
11/12/2017 - 15/12/2017Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
10/01/2018 - 14/03/2018Wednesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
19/03/2018 - 23/03/2018Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
26/03/2018 - 29/03/2018Monday to Thursday10:00 - 17:154 Days£560Available Granary Sq. - N1C Add to Basket
18/04/2018 - 13/06/2018Wednesdays - NO CLASS ON 9 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket