Fashion Design and Marketing

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale...

Taught by: Kirsty Herd, Dal Chodha.

Description

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale.

Topics covered

  • We will explore the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention.
  • You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet.
  • You will develop a promotional plan for your own collection or an existing brand, which will be presented on the last day of the course. 

Level: This is a beginners course, suitable for people who are new to fashion marketing.

Entry requirements: None, but it might help if you have some experience of fashion design or an idea of a brand / collection that you want to work with so that you can apply what you learn to something that is directly relevant to you. However, this is not essential. 

Tutor: The tutor on this course changes depending on the course dates. Tutors’ biographies are provided below. If you need to know which tutor is teaching a specific course, please contact us at Short Course Enquiries.

Read more about this course on the Short Course Blog http://csmshortcourses.myblog.arts.ac.uk/







Please note: This course is for students aged 18 and older

Tutor information

Kirsty has over twenty years in the fashion and beauty industry as a buyer, retailer and business development strategist. She has vast knowledge and experience, particularly in the luxury market where she specialises in brand development, retail practice, global business strategy and innovation. A varied career has given Kirsty a uniquely wide range of experience including roles as a Buyer for Harrods, Head of Innovation for Lyle& Scott and Head of Global Business Development for Gloverall. In November 2016, she founded her fashion consultancy business, working as a strategist for fashion and beauty brands as well and a style, beauty and lifestyle blogger. She graduated with a Masters in International Fashion Marketing from Glasgow Caledonian University in 2006 following a Bachelor of Science degree in Marketing. Kirsty is an Associate Lecturer for University of Arts London at both London College of Fashion and Central Saint Martins and well as a mentor and coach to new entrants to the industry.

Website: www.camomileconcepts.com


London based fashion writer Dal Chodha graduated from Central Saint Martins from the Fashion Promotion and Imaging BA and went on to work as Brand Manager for London-based accessories label JAS M.B., managing all PR and Marketing communications. He is  editor of non-seasonal publication Archivist and contributes to various international titles including METAL, VOGUE India and Telegraph Magazine; he has been a guest editor for both Paul Smith Jeans and Kenzo. A consultant to several luxury brands, he also works as a lecturer. For more info, please visit www.dalchodha.com


Materials

Please bring with you to the first session:

  • Pen and paper to take notes

The following will be helpful, but not necessary:

  • A laptop computer 
  • A USB memory stick

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
11/12/2017 - 15/12/2017Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
10/01/2018 - 14/03/2018Wednesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
19/03/2018 - 23/03/2018Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
26/03/2018 - 29/03/2018Monday to Thursday10:00 - 17:154 Days£560Available Granary Sq. - N1C Add to Basket
18/04/2018 - 13/06/2018Wednesdays - NO CLASS ON 9 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket