Fashion Design and Marketing
Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale...
Taught by: Kirsty Herd, Jennifer Williams-Baffoe, Dal Chodha, Lynnette Murphy, Erica Charles.
Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale.
- We will explore the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention.
- You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet.
- You will develop a promotional plan for your own collection or an existing brand, which will be presented on the last day of the course.
Level: This is a beginners course, suitable for people who are new to fashion marketing.
Entry requirements: None, but it might help if you have some experience of fashion design or an idea of a brand / collection that you want to work with so that you can apply what you learn to something that is directly relevant to you. However, this is not essential.
Tutor: The tutor on this course changes depending on the course dates. Tutors’ biographies are provided below. If you need to know which tutor is teaching a specific course, please contact us at Short Course Enquiries.
Read more about this course on the Short Course Blog http://csmshortcourses.myblog.arts.ac.uk/
Please note: This course is for students aged 18 and older
Kirsty has over twenty years in the fashion and beauty industry as a buyer, retailer and business development strategist. She has vast knowledge and experience, particularly in the luxury market where she specialises in brand development, retail practice, global business strategy and innovation. A varied career has given Kirsty a uniquely wide range of experience including roles as a Buyer for Harrods, Head of Innovation for Lyle& Scott and Head of Global Business Development for Gloverall. In November 2016, she founded her fashion consultancy business, working as a strategist for fashion and beauty brands as well and a style, beauty and lifestyle blogger. She graduated with a Masters in International Fashion Marketing from Glasgow Caledonian University in 2006 following a Bachelor of Science degree in Marketing. Kirsty is an Associate Lecturer for University of Arts London at both London College of Fashion and Central Saint Martins and well as a mentor and coach to new entrants to the industry.
Jennifer Williams-Baffoe is an international fashion and creative industry business consultant and has worked for many organisations such as The Fashion and Textiles Museum, The British Fashion Council and The British Apparel and Textile Confederation. Jennifer is a short course tutor at Central Saint Martins and The London College of Fashion and is the author of The British Fashion Councils Designer Manufacturer Handbook. Jennifer is also a consultant for the United Nations on their Ethical Fashion Initiative Project
London based fashion writer Dal Chodha graduated from Central Saint Martins from the Fashion Promotion and Imaging BA and went on to work as Brand Manager for London-based accessories label JAS M.B., managing all PR and Marketing communications. He is editor of non-seasonal publication Archivist and contributes to various international titles including METAL, VOGUE India and Telegraph Magazine; he has been a guest editor for both Paul Smith Jeans and Kenzo. A consultant to several luxury brands, he also works as a lecturer. For more info, please visit www.dalchodha.com
Lynnette Murphy has had a successful Design Consultancy and worked in Fashion Forecasting for many years. In the past Lynnette has been a consultant and advisor to large fashion companies like Debenhams, BHS and Next. She has also worked internationally in Hong Kong for G2000 and India for Levis Strauss. She has worked as a designer, illustrator and product developer. She runs two very popular short courses at Central Saint Martins where Lynnette has been teaching for the last 8 years. For more information please take a look at: www.lynnettemurphy.co.uk
Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation. Currently working as a Marketing Consultant, her current client portfolio includes revolutionary, Mary Portas' Living & Giving Shop for Save the Children
Please bring with you to the first session:
- Pen and paper to take notes
The following will be helpful, but not necessary:
- A laptop computer
- A USB memory stick
Details for booking
|Date||Day of Week||Time||Duration||Cost||Status||Location||Action|
|19/03/2018 - 23/03/2018||Monday to Friday||10:00 - 16:00||1 Week||£560||Available||Granary Sq. - N1C||Add to Basket|
|26/03/2018 - 29/03/2018||Monday to Thursday||10:00 - 17:15||4 Days||£560||Available||Granary Sq. - N1C||Add to Basket|
|18/04/2018 - 13/06/2018||Wednesdays - NO CLASS ON 9 MAY||18:30 - 21:00||8 Weeks||£495||Available||Granary Sq. - N1C||Add to Basket|
|23/07/2018 - 27/07/2018||Monday to Friday||10:00 - 16:00||1 Week||£625||Available||Granary Sq. - N1C||Add to Basket|
|28/08/2018 - 31/08/2018||Tuesday to Friday||10:00 - 17:15||4 Days||£625||Available||Granary Sq. - N1C||Add to Basket|