Fashion Design and Marketing

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale...

Taught by: Clare Stephens, Kirsty Herd, Dal Chodha.

Description

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale.

Topics covered

  • We will explore the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention.
  • You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet.
  • You will develop a promotional plan for your own collection or an existing brand, which will be presented on the last day of the course. 

Level: This is a beginners course, suitable for people who are new to fashion marketing.

Entry requirements: None, but it might help if you have some experience of fashion design or an idea of a brand / collection that you want to work with so that you can apply what you learn to something that is directly relevant to you. However, this is not essential. 

Tutor: The tutor on this course changes depending on the course dates. Tutors’ biographies are provided below. If you need to know which tutor is teaching a specific course, please contact us at Short Course Enquiries.

Read more about this course on the Short Course Blog http://csmshortcourses.myblog.arts.ac.uk/







Please note: This course is for students aged 18 and older

Tutor information

Clare Stephens has run her own design/clothing business since 1985 starting with a market stall set up during her college years. Specialising in niche trends and products, she found that these gaps in the market were the most consistently profitable for a small business.

Developing a large vintage clothing business from the late 80’s, she was at the forefront of many niche trends, including the de-construction of unwanted clothing and turning it into new saleable shapes, exporting to Japan large quantities of heritage clothing and working a fast stock turnover model to keep the large shop she co-owned fresh. The Vintage business ran for 15 years.

In the late 90’s she opened a further boutique in Brighton that ran profitably for 12 years. To provide stock for the stores, she ran her design studio in Brick Lane from 1999 – 2005 and added a small wholesale business supplying independent mid-high end boutiques.

Developing a niche body-con look in the mid-noughties led to being stocked on Asos from 2008 until 2016, she developed this look into a mainstream trend that was stocked at many levels of the fashion cycle including Selfridges, concessions in Topshop, House of Fraser Online, Lipsy Stores, Bank, Nelly, Zoot, Namshi, independent boutiques and online stores worldwide.


Kirsty has over twenty years in the fashion and beauty industry as a buyer, retailer and business development strategist. She has vast knowledge and experience, particularly in the luxury market where she specialises in brand development, retail practice, global business strategy and innovation. A varied career has given Kirsty a uniquely wide range of experience including roles as a Buyer for Harrods, Head of Innovation for Lyle& Scott and Head of Global Business Development for Gloverall. In November 2016, she founded her fashion consultancy business, working as a strategist for fashion and beauty brands as well and a style, beauty and lifestyle blogger. She graduated with a Masters in International Fashion Marketing from Glasgow Caledonian University in 2006 following a Bachelor of Science degree in Marketing. Kirsty is an Associate Lecturer for University of Arts London at both London College of Fashion and Central Saint Martins and well as a mentor and coach to new entrants to the industry.

Website: www.camomileconcepts.com


London based fashion writer Dal Chodha graduated from Central Saint Martins from the Fashion Promotion and Imaging BA and went on to work as Brand Manager for London-based accessories label JAS M.B., managing all PR and Marketing communications. He is  editor of non-seasonal publication Archivist and contributes to various international titles including METAL, VOGUE India and Telegraph Magazine; he has been a guest editor for both Paul Smith Jeans and Kenzo. A consultant to several luxury brands, he also works as a lecturer. For more info, please visit www.dalchodha.com


Materials

Please bring with you to the first session:

  • Pen and paper to take notes

The following will be helpful, but not necessary:

  • A laptop computer 
  • A USB memory stick

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
03/10/2017 - 05/12/2017Tuesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
11/12/2017 - 15/12/2017Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
10/01/2018 - 14/03/2018Wednesdays18:30 - 21:0010 Weeks£560Available Granary Sq. - N1C Add to Basket
19/03/2018 - 23/03/2018Monday to Friday10:00 - 16:001 Week£560Available Granary Sq. - N1C Add to Basket
26/03/2018 - 29/03/2018Monday to Thursday10:00 - 17:154 Days£560Available Granary Sq. - N1C Add to Basket
18/04/2018 - 13/06/2018Wednesdays - NO CLASS ON 9 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket