Design Thinking for Managers
Wednesday 5 - Thursday 6 April 2017
This two-day, hands-on intensive course aimed at mid-career managers enables you to try out design thinking methods and apply them to organisational challenges. The course is designed to give you learning experiences through which you will develop practical skills that you can take back to the workplace. Based on a format developed for Said Business School’s MBA, this is a fast-paced course combining the creativity of a design studio with the analytical rigour of academic research...more information below
Tutors: Lucy Kimbell and Leeor Levy
This two-day, hands-on intensive course aimed at mid-career managers enables you to try out design thinking methods and apply them to organisational challenges. The course is designed to give you learning experiences through which you will develop practical skills that you can take back to the workplace. Based on a format developed for Said Business School’s MBA, this is a fast-paced course combining the creativity of a design studio with the analytical rigour of academic research.
The training enables you to develop practical skills and knowledge enabling you to lead a “design” thinking project using the key frameworks, methods and tools. Backed up by case studies and peer-to-peer learning, you’ll develop a nuanced understanding of design thinking and its potential for organisations in consumer, B2B and public sector contexts. You’ll take away insights into how you as a manager can develop and build this capability.
In addition to two days of teaching at CSM, participants will also undertake a short online task to prepare for the course.
This course is aimed at: Product managers, marketing managers, innovation managers, technology entrepreneurs and social entrepreneurs
Please note that all materials are provided for this course.
Outcomes and Teaching
- Design thinking: what it is and why it matters to organisations
- The main frameworks, methods and tools and when and how to use them
- Putting it into practice in organisational contexts
- Getting insights from user behaviours and habits
- Generating and exploring new concepts informed by insights
- Involving customers and users in idea generation and prototyping
- Building a design capability in your organisation
- The challenge of measuring impact
When you complete the course, you will be able to:
- Describe the main frameworks and methods associated with design thinking
- Identify opportunities to use design thinking in relation to your own team and organisational challenges
- Know where and how to access the leading tools and templates
How it will be taught:
Practical workshops applying design thinking frameworks, methods and tools to organisational challenges; case study discussion; peer to peer learning and feedback; guest speakers
Lucy Kimbell is a leading academic researching and teaching design thinking and design for service. As the author of the Service Innovation Handbook (2014), she specialises in combining research in management, social sciences and design to analyse what happens during design. Lucy has been teaching an MBA elective in design thinking at Oxford’s Said Business School since 2005. She recently spent a year in the Policy Lab in the Cabinet Office funded by an AHRC fellowship, bringing the approach to policy making. Lucy is the director of the Innovation Insights Hub at the University of the Arts London. Lucy Kimbell on Twitter, UAL and LinkedIn.
Leeor Levy is an ethnographic research specialist who combines cultural insight with design processes to develop service and innovation strategy. She brings over 20 years of experience in communication and design, ethnographic research and strategy development to bridge the gap between insight generation and its application to solutions. Leeor has worked internationally for clients and organisations in consumer technologies, healthcare, the public sector, public policy and international development. Consulting independently and with international design agencies, Leeor’s portfolio includes projects for clients such as AstraZeneca, Roche, the BBC, Nokia, the Policy Lab in the Cabinet Office and the United Nations. Leeor’s formal education includes degrees in Physiology and Psychology, Communication and Design, and an MA in Sociology. During the first half of her career she was a co-founder and creative director of a design, advertising and branding agency. Leeor Levy on LinkedIn.