Cross-Discipline Trend Forecasting
Trends affect the world around us, they can be emotional, physical and psychological. The kaleidoscopic diversity of today's intellectual, social, cultural, aesthetic and consumer dynamics can all be traced on a trajectory that connects the present to the future...
Taught by: Luca Beckerson, Giorgio De Marco, Taira Colah.
Trends affect the world around us, they can be emotional, physical and psychological. The kaleidoscopic diversity of today's intellectual, social, cultural, aesthetic and consumer dynamics can all be traced on a trajectory that connects the present to the future. A new product, a new behaviour, a new piece of art of today - they can all represent the seeds of trends of tomorrow. This course will open your eyes to the vast array of cultures around you; guiding you to understand what trends are, where to look for them, how to read them, and when you find them - how to apply them.
Equipped with your trend forecasting toolkit, intuition and observational analysis skills, and with London as your playground; you will scour the city for triggers and indicators about the future. By studying behaviours, exploring the streets, visiting cultural hubs and exhibitions, you will extract insights that will help you develop trends and scenarios to base your predictions on.
Through a blend of lectures and dynamic workshops, you will be introduced to different approaches such as intuitive and network forecasting, cultural triangulation and scenario planning; and will learn how to best express these to your peers through visual and written means. You will learn about trend driven innovation and come away with a holistic understanding of how trends work and how they affect the strategy behind the innovation of products, services and businesses and the ability to identify 'the next big thing'.
The course culminates with you communicating your found trend and applying it to the creation of a new product, service or business model within your chosen field.
Entry requirements: None
Please note: This course is for students aged 18 and older
Born to play Lego, imagine paradoxical technologies and possible futures, Giorgio is a Strategic Designer who deals with redesigning future consumption scenarios. He currently works for a Service Design Consultancy in Milan where he spends his time exploring and analysing consumer and cultural trends that lead to innovative product and service solutions. He is also a budding physicist and film writer.
Taira is a Strategic Designer whose work is focused on the research and development that leads to the innovation of products, services and businesses. Her educational and professional background have been quite winding, mass media entangled with fashion and Strategic Design. She is currently the Research Manager at a startup based in Milan, where she is working on innovating the fashion retail industry and experience. She also has a long standing obsession with smart materials.
Please bring to the first session:
- Pen and Pencil
- Digital Camera