How To Build A Jewellery Business (Online)

Online courses occur as a live session for 1.5 hours each week, during which time you will interact with your tutor, classmates and course content using in-built audio and video chat, instant messaging and the virtual work display area.

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This is course for anyone who wants to start a jewellery business - whether they want to be a designer, a maker, wholesaler or retailer - and is for those who are starting a new business venture.  We will cover all aspects of running a business: An introduction to the jewellery business - the history and the current state of the market for jewellery Building a studio health and safety in the workplace buying and selling to consumers and the trade building your brand and marketing it finding your customers - researching the market legal issues including hallmarking, trade marking and intellectual property how to cost a job book keeping and taxation an introduction to gemmology  By the end of the course, you will understand how this business works, the history and laws relating to it, how effectively organize your time so that you play to your own strengths...

Taught by: Judy Head.

Description

This is course for anyone who wants to start a jewellery business - whether they want to be a designer, a maker, wholesaler or retailer - and is for those who are starting a new business venture.  

We will cover all aspects of running a business:

  • An introduction to the jewellery business - the history and the current state of the market for jewellery
  • Building a studio
  • health and safety in the workplace
  • buying and selling to consumers and the trade
  • building your brand and marketing it
  • finding your customers - researching the market
  • legal issues including hallmarking, trade marking and intellectual property
  • how to cost a job
  • book keeping and taxation
  • an introduction to gemmology  

By the end of the course, you will understand how this business works, the history and laws relating to it, how effectively organize your time so that you play to your own strengths.

Recommended publications:

  • The Jewellery Materials Sourcebook by Anastasia Young
  • Profiting by Design by Marlene Richey
  • Any catalogues or books of findings such as the Cook Book from Cooksons
  • Trade magazines such as Retail Jeweller, The Jeweller and Professional Jeweller
Course Schedule - 8 weeks:1.5 hours of live class per week

Week 1
Introduction to the jewellery business
Setting up the business

Week 2
Building a studio
Buying raw materials
Introduction to gemmology

Week 3
Hallmarking
Protecting your designs
The law

Week 4
Time management
Costing a job
Bottom lines & deadlines

Week 5
Marketing B2B and B2C

Week 6
Networking & sales
PR and how it works

Week 7
Building a brand
Displaying your goods

Week 8
Next steps
Review and Feedback

Please note this course is being delivered on UK time.  To view more information and a live UK clock, please follow this link: http://www.timeanddate.com/time/zone/uk/london

Please refer to your joining instructions about getting set up for your first session. 
Further details about preparing for your online course, and the equipment you need, can be found here:
http://www.arts.ac.uk/csm/courses/short-courses/short-courses-online/frequently-asked-questions/


Tutor information

Judy Head has established her own company, Head Creative Associates, as a specialist design and marketing business, dedicated to the needs of the fine jewellery industry.  Their commissions vary from the development of a new brand identity to the preparation and delivery of visual merchandising training programmes. Judy has always allowed some time to teach, her preferred subject being that of business - how to operate as a freelance sole trader or set up a small business, how to find business, how to get paid and operate at a profit. Her website is www.headcreative.com


Materials

Please ensure that you have the following materials to hand:

  • Pens and paper for notes
  • Calculator
  • Images or example of jewellery to discuss


Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
23/03/2017 - 11/05/2017Thursday17:00 - 18:308 Weeks£520Available Online Add to Basket
05/04/2017 - 24/05/2017Wednesday13:30 - 15:008 Weeks£520Available Online Add to Basket
08/06/2017 - 27/07/2017Thursday18:30 - 20:008 Weeks£520Available Online Add to Basket