MA Fashion Communication

With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. The Fashion Journalism pathway focuses on writing, editing and digital media. Fashion Communication & Promotion is for innovative image-makers; and Fashion Critical Studies explores the social, political and cultural meanings of Fashion.

This course is part of the: Fashion Programme

Scholarships, Awards and Funding available:

Vice-Chancellor’s Scholarships:
Home/EU | International
Jane Rapley Scholarships

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Film by  Zoë Vintilescu and Maria Toro, Fashion Communication students.

Facts

Course Leader

Roger Tredre

Course Location

King's Cross, London. Tel: +44 (0)20 7514 7023

Study LevelPostgraduate
Study ModeFull time
Course Length1 year (45 weeks) January start
Home/EU Fee
Tuition fees for course that starts in January 2017: £9,300.

£1,000 discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.

You can pay course tuition fees in instalments for this course. 

Use our Fees and Funding Calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.


International Fee
Tuition fees for course that starts in January 2017: £19,440.
 
£1,000 discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.

You can pay course tuition fees in instalments for this course. 

Use our Fees and Funding Calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.

Start Date9 January 2017
Term DatesSpring: Monday 9 January – Friday 24 March 2017 Summer: Tuesday 18 April - Friday 23 June 2017 Autumn: Monday 26 September - Friday 16 December 2017
Application Route

Direct application

Content and structure

The MAFC course consists of three specific pathways. While each pathway has a distinct approach to Fashion Communication, cross pathway projects will connect subject specialists into vibrant groups creating challenging and industry relevant experiences.

There are key points in the year when MAFC students will interact with MA Fashion Design students and experience Fashion Communication in a live context. In January and February the build up to the MA Fashion Show at London Fashion Week will provide opportunities to participate in the production and organisation of a fashion show. In May MAFC students can work with BA Fashion students as they present their degree fashion show.

The MAFC course is framed in the highly creative Fashion Programme at Central Saint Martins, but also within an Art School philosophy where other creative disciplines such as Graphic Communication, Architecture, Textiles, Jewellery, Product Design and Fine Art offer debates, collaborations and new approaches to the subject.

The extensive global CSM networks offer contemporary fashion links, creative networks and live industry projects. Expertise from the UAL research staff, high-profile academics and industry professionals ensure a global and industry relevant perspective. The vibrant post-graduate community across UAL also offers exciting opportunities for subject discussion and collaboration.

Fashion Communication & Promotion

The Fashion Communication & Promotion (FCP) pathway is for traditional and/or digital focused image-makers. Encompassing a broad range of fashion related communication including photography, styling, illustration, filmmaking, graphics and art direction, the pathway is for creatives wanting to further innovate within their specialism. The pathway examines, through theory and practice, contemporary Fashion Communication & Promotion and aims to challenge new practices and future communication ideas.

Unit 1: Investigation

This Unit challenges your assumptions and broadens your thinking and awareness, encouraging you to develop greater knowledge of your specialist subject and, in tandem, of the international aspects of the fashion communications industry. 

You will examine the current traditional and digital platforms for communicating contemporary fashion. Fashion photography, styling, illustration, fashion graphics, fashion film and fashion show production all effectively define a brands’ aesthetic and approach. Students will explore the impact of digital and social media from mobile multimedia devices, social networks and blogs on contemporary fashion. These networked online environments create new forms of engagement with fashion and you will explore how brands use multi-platforms to promote their products.

This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A key project is based on working collaboratively with MA Fashion design students in the weeks preceding their show during London Fashion Week and their MA exhibition. This mutually beneficial project may involve analysis of the designers’ collections and / or creating visual or written content to promote their collections.

Unit 2: Specialist Major Project

The Specialist Major Project Unit is driven by notions of original thinking, innovation and change - the aim being for you to lead thinking and practice in fashion communication by challenging current conceptions.

As the online and physical fashion world is changing constantly, you will explore the convergence between fashion, media, communication, technology and the viewer’s experience. Negotiating the digital and physical world you will explore new innovations in fashion communication and consider the ways by which fashion as an embodied practice of everyday life becomes part of the global communications network and in doing so defines your own personal viewpoint.

This Unit requires you to research, contextualise and produce a substantial body of new work as you transition from student to professional fashion communicator.  Utilising a diverse range of traditional and new media platforms, you are asked to draw on the knowledge, skills, approaches and creative sensibilities developed during Unit 1 to support and inform your direction within this self-directed phase of work.

Fashion Journalism

The Fashion Journalism (FJ) pathway provides the academic background and technical and analytical skills to succeed in the challenging world of modern-day media, including both print and digital. The pathway continues to build on the College’s forty-year track record in Fashion Journalism, offering the opportunity to focus on fashion writing for different media and markets typically leading to writing and editing jobs on magazines, newspapers or websites. Framed in a broad, international context and aimed primarily at writers and editors, writing for traditional magazines and newspapers is explored, alongside digital publishing including blogs, websites, e-commerce and social media. The pathway responds to the industry’s insatiable demand for quality, written content from smart, fashion-aware journalists, promoting a creative and commercial understanding of fashion journalism.

Unit 1: Investigation

This Unit challenges your assumptions and broadens your thinking and awareness, encouraging you to develop greater knowledge of your specialist subject and, in tandem, of the international aspects of the fashion communications industry. 

Fashion Journalism is requiring fresh approaches in a multimedia age, with new challenges linked to the rise of digital and social media and you will be challenged to discover new methods of communication that responds to niche audiences and their needs. This will include how to create multi-layered levels of information on several channels to engage with readers and generate editorial conversations that assess reader participation. Creating written content, ranging from extended features to effective tweets will be explored as will the impact of customer magazines and branded content.

This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A key project is based on working collaboratively with MA Fashion design students in the weeks preceding their show during London Fashion Week and their MA exhibition. This mutually beneficial project may involve analysis of the designers’ collections and / or creating visual or written content to promote their collections.

Unit 2: Specialist Major Project

The Specialist Major Project Unit is driven by notions of original thinking, innovation and change - the aim being for you to lead thinking and practice in fashion communication by challenging current conceptions. 

This Unit requires you to research, contextualise and produce a substantial body of new work as you transition from student to professional fashion communicator.  Utilising a diverse range of traditional and new media platforms, you are asked to draw on the knowledge, skills, approaches and creative sensibilities developed during Unit 1 to support and inform your direction within this self-directed phase of work. 

You will demonstrate an innovative approach to writing about and reporting on fashion. This will involve defining a specific audience and creating written content that has an original and focused direction endorsed by primary research. You will also define the context of your writing, exploring how print journalism has undergone the most dramatic change in 100 years due to shift to online publishing. You will be expected to evaluate current publishing business models, content and target audiences and negotiate how fashion journalism in the 21st century requires the ability to navigate both traditional media as well as online environments.

Fashion Critical Studies 

In this pathway, students take an academic approach to the analysis of fashion. You explore fashion as an object, image, text and practice through disciplines such as art, history, literature, politics, geography and anthropology. The interdisciplinary approach offers a fresh perspective on the cultural and historical importance of fashion, and makes vital links with other areas of art and design. You consider the social, political and economic role of fashion in its various local and global contexts. Through lectures, seminars, workshops, tutorials, a talks programme and collaborative projects students develop research skills in fashion to contribute to this evolving discipline, but also to wider cultural debates.

Unit 1: Investigation

This Unit challenges your assumptions to broaden your thinking and awareness, to encourage you to develop greater knowledge of your specialist subject and, in tandem, of the international aspects of the fashion communications industry.

Interdisciplinary research is at the heart of the Fashion Critical Studies (FCS) pathway, where you will discover the cultural and historical importance of fashion. Students gain key research skills and consider historical and contemporary issues affecting the fashion industry and fashion cultures globally. Sources may include UAL Collections, art, design and other archives; there will also be links to contemporary art and fashion shows in London.

This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A key project involves working collaboratively with MA Fashion design students in the weeks preceding their show during London Fashion Week and their MA exhibition. This mutually beneficial project may involve analysis of the designers’ collections and / or creating visual or written content to promote their collections.

Unit 2: Specialist Major Project

This Unit requires you to research, contextualise and produce a substantial body of new work as you transition from student to professional fashion communicator. You draw on the knowledge, skills, approaches and creative sensibilities developed during Unit 1 to support and inform your direction within this self-directed phase of work.

The FCS pathway culminates in a major self-directed research project, in the form of a dissertation. You explore the modes of representation that fashion has taken historically, and consider the cultural contexts for new directions in fashion communication. Here, you also explore critical questions around the visuality and materiality of fashion in contemporary society.

Staff

Course Leader Hywel Davies

Hywel Davies contributes to SHOWstudio and has written for The Guardian, The Sunday Telegraph, The Financial Times and The Independent. Previously fashion editor at Sleazenation, he has also contributed to GQ Style, Arena, Vogue UK, ELLE, Wallpaper, Nylon, Dazed & Confused, Fashion Inc, Grafik, Grazia, Dansk and Time Out.  Davies is the author of Modern Menswear, 100 New Fashion Designers, British Fashion Designers,Fashion Designers, Sketchbooks and Fashion Designers’ Sketchbooks 2 all published by Laurence King. He has also chaired debates on Fashion Communication at the V&A, The Design Museum and the ICA.

Pathway Leader - Roger Tredre

Roger Tredre worked at The Observer and The Independent newspapers in the 1990s and was Editor-in-Chief of trends website WGSN.com from 1999 to 2006. From 2010 to 2013, he was Senior Vice President – Content of innovation website Stylus.com. He has written for The International Herald Tribune, Vogue, Vanity Fair and many other titles worldwide. He is co-author of The Great Fashion Designers (Berg, 2009).

Pathway Leader - Dr Jane Tynan

Dr Jane Tynan has published on aspects of art, design, fashion and the body in various books and journals including Vestoj and Journal of Design History. Her current research concerns the politics of fashion, with a focus on uniforms, war and the body. Amongst other things, she has written on Foucault and fashion, the history of the trench coat and military themes in fashion media. Her book British army uniform and the First World War: Men in Khaki (2013) offers new perspectives on the cultural history of the First World War through the uniforms worn by British combatants. She is currently working on a project exploring images of insurgents.

Pathway Leader - Claire Robertson

A graduate from BA Fashion Communication & Promotion at Central St Martins, Claire went on to post-graduate study at the Royal College of Art. Her fashion research interests are focused on style and social identity and the fashion designers’ creative process. Her backstage fashion photography work has been exhibited and published in various monographs, style magazines and fashion media. Awarded with a drawing scholarship in 2012, her practice now includes drawing and painting. She currently teaches on the Fashion and Fine Art programs at CSM. Her recent Widening Participation style portrait project in partnership with Tower Hamlets was nominated for a 2014 Guardian University award.

Visiting Lecturers
Anat Ben David, artist
Ben Reardon, Editor Man About Town
Charlotte Webb, artist
Julie Verhoeven, artist
Florence Tetier, Novembre magazine
Poppy Kain, stylist
Reba Maybury, journalist
Stephen Phelan, film maker

Visiting Professor
Shelly Verthime

Teaching Staff
Professor Caroline Evans 
Alistair O'Neill
Cally Blackman
Judith Watt
Marketa Uhlirova

Careers

Fashion Communication & Promotion

Students from the FCP pathway will have a broad range of career opportunities after graduation. This will include areas such as photography, illustration, image making, styling, digital editors, graphic designers, art directors and filmmakers.

Fashion Journalism

Students from the Fashion Journalism pathway typically move on to careers in fashion media worldwide, ranging from Vogue (UK, US, China, India) and The Times to Net-a-Porter and a variety of internet startups.

Fashion Critical Studies

The Fashion Critical Studies pathway responds to new and expanding employment opportunities in the fashion industry and beyond, whereby academic research skills are required for research roles in museums, business and education. Students will find employment in media as journalists and researchers, in business as archivists and brand managers, in museums and galleries as curators and researchers, in academia as researchers and lecturers. Some students will go on to pursue advanced research towards a PhD in this area.

 

Entry requirements

English language requirements

Applicants who will need a Tier 4 General Student Visa should check the Visa and Immigration page which provides important information about UK Border Agency (UKBA) requirements.

MA Fashion Communication: All classes are conducted in English. If English is not your first language, we strongly recommend you send us an English language test score together with your application to prove your level of proficiency. If you have booked a test or are awaiting your results, please clearly indicate this on your application form. When you have received your test score, please send it to us immediately. The standard English language requirement for entry is IELTS 7.0 with a minimum of 6.0 in any one paper, or equivalent. For further information visit the English Language support section.
 
Applicants who will need a Tier 4 General Student Visa should check the Visa and Immigration page which provides important information about UK Border Agency (UKBA) requirements.

Fashion Communication & Promotion

Applicants for the FCP pathway will have graduated from a similar BA course in Fashion Communication or alternatively from associate design courses such as Communication Design, Illustration, Graphics, Photography and Fine Art. We are looking for students who have a high level of creativity and a clear vision to hone this further. Applicants need an engaging and individual visual language and a desire to challenge Fashion Communication & Promotion. We also require students to have knowledge of contemporary fashion and current communication practices and the appropriate technical skills.

On application, students are required to submit a visual portfolio of work related to Fashion Communication & Promotion and a written statement of 300-350 words outlining their area of interest and ambition for the course.

Fashion Journalism

Applicants for the FJ pathway may have graduated from BA courses in fashion design, journalism or communication or may have studied humanities subjects at university. The ideal applicant has high quality written English, an original enquiring mind, excellent research and analytical skills, and evidence of genuine interest in and engagement with fashion journalism.

For application, students are required to write 800 to 1000 words on any aspect of the modern fashion world that interests them. This should be a lively, interesting and thoughtful piece of journalism – rather than an academic essay. Sources for all quotes should be clearly listed at the end of the piece.

Fashion Critical Studies

Applicants considering this pathway will have a good first degree in a related discipline, such as art, design, history, cultural studies, art history, media or film studies, languages, anthropology, geography. They will have excellent research and communication skills and a proven interest in and knowledge of fashion. We are looking for a high level of ability in academic writing and critical thinking and excellent knowledge of historical and contemporary fashion.

On application, students are required to submit an academic research essay of approximately 1500 words. This would specifically address debates in the history and theory of fashion and the body. 

Interviews

Following the submission of the requested work as above, all pathways will involve an interview either in person at Central Saint Martins or via Skype.

How to apply

You can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide. 

Required information for all postgraduate course applications: 

You will need to enter the following information in the online application form: 

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history
  • Referee details (this course requires two, at least one should be an academic or professional reference) 

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form. 

Please note, the course team will not be able to consider your application until you have submitted the extra required elements. 

Extra information required for applications to this course: 

Once you have submitted the form, you will receive a confirmation email that includes links to where you should submit the extra information we require for the selection process: 

Personal statement – All pathways

Your personal statement should give us information about yourself and why you want to join the course. (Write between 300-500 words) 

  • What are you doing at the moment educationally, professionally, personally?
  • Why do you wish to study on this course?
  • What is your relevant experience?
  • Do you have any relevant skills?
  • Why do you think you are a suitable candidate for acceptance? 

Portfolio – Fashion Communication and Promotion pathway only

On application, students are required to submit a visual portfolio of work related to Fashion Communication & Promotion.  The portfolio should demonstrate process and research as well as final outcomes. 

Please note, you can submit text and as many website links as you need to, but the portfolio form does not allow you to upload files.

Assignment – Fashion Journalism pathway only

Students are required to write 800 to 1000 words on any aspect of the modern fashion world that interests them. This should be a lively, interesting and thoughtful piece of journalism – rather than an academic essay. Sources for all quotes should be clearly listed at the end of the piece. 

Assignment – Fashion Critical Studies pathway only

Students are required to submit an academic research essay of approximately 1500 words. This would specifically address debates in the history and theory of fashion and the body. Sources for all quotes should be clearly listed at the end of the piece. 

Start your application now:

Applications can be submitted throughout the academic year. However, places are limited so it is advisable for you to submit your application as early as possible to avoid disappointment. Late applications will be considered by the course team in consultation with the Course Leader.

Deferred entry: 

Entry can only be deferred in exceptional circumstances. Please contact us before submitting your application if you're considering applying for deferred entry. 

Apply now for the full-time study mode of this course: Fashion Communication and Promotion pathway

Apply now for the full-time study mode of this course: Fashion Journalism pathway

Apply now for the full-time study mode of this course: Fashion Critical Studies pathway

The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form. 

We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

Please note, the course team will not be able to consider your application until you have submitted the extra required elements.

What happens next?

We read and consider all application forms and personal references. Please note we give particular attention to your statement and references.

Subject to your meeting the entry requirements and consideration of your application form, preliminary selection is based on your study proposal, documentation of work and supporting information. You may then be contacted for a telephone interview.

Can't attend the interview?

In the case of applicants unable to discuss their application by telephone, a decision regarding the offer of a place on the course will be made on the basis of a review of the application materials. We keep notes about decisions made following the initial application review and the interview process.

Selection is by two members of staff (normally the Course Leader and one other), and offers of places are made on the basis of our selection criteria. Applicants are informed of the decision via either the Student Administration Office or the International Office.

Open days

Open days are a great opportunity to meet staff and students and to find out at first hand about courses, teaching and student life. Visit the open day section for dates to book your session. Bookings can only be made online, not by phone or email.

Industry collaborations

Working with paying clients on live briefs will give you valuable commercial experience which may mean your work being taken forward for production or, if so desired, in the purchase of your intellectual property. All paid projects are conducted within a carefully developed legal framework, which includes student agreements to protect your work and help you realise its commercial value. 

Recent client projects in the Fashion programme include: H&M | Diadora | Pringle | Umbria Cashmere | Philips | Derry - City of Culture 2013 | Dr Martens | Dyloan | Bally | Italian Trade Commission | British Horseracing Authority. Find out more about Bally client project. 

Once you’ve graduated, you may be picked as part of a small team to work on a live creative brief, organised by our Business and Innovation department, under the supervision of an experienced tutor. This can be a valuable first step in working professionally in a chosen discipline and has resulted in graduates being hired by clients.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

Make an enquiry

@fccsm Instagram feed