• CollegeCSM
  • Start dateJanuary 2018
  • Course length1 year (45 weeks)

MA Fashion Communication

Places available 2017/18
This course has places available for the Fashion Communication and Promotion pathway only for January 2018 entry. View the ‘How to apply’ section on this page for more details.

With its three distinctive but interconnected pathways, this one-year course (running from January to December) is for dynamic students looking to thrive within the fashion communications industry at the highest level.

The Fashion Journalism pathway focuses on writing, editing and digital media. Fashion Communication & Promotion is for innovative image-makers; and Fashion Critical Studies explores the social, political and cultural meanings of Fashion.

This course is part of the Fashion Programme.

Student Perspectives: MA Fashion Communication Journalism

Student Perspectives: MA Fashion Communication Critical Studies

Student Perspectives: MA Fashion Communication and Promotion

Film by  Zoë Vintilescu and Maria Toro, Fashion Communication students.

Fashion Communication on Instagram

    Course detail

    The MAFC course consists of three specific pathways. While each pathway has a distinct approach to Fashion Communication, cross pathway projects will connect subject specialists into vibrant groups creating challenging and industry relevant experiences.

    There are key points in the year when MAFC students will interact with MA Fashion Design students and experience Fashion Communication in a live context. In January and February the build up to the MA Fashion Show at London Fashion Week will provide opportunities to participate in the production and organisation of a fashion show. In May MAFC students can work with BA Fashion students as they present their degree fashion show.

    The MAFC course is framed in the highly creative Fashion Programme at Central Saint Martins, but also within an Art School philosophy where other creative disciplines such as Graphic Communication, Architecture, Textiles, Jewellery, Product Design and Fine Art offer debates, collaborations and new approaches to the subject.

    The extensive global CSM networks offer contemporary fashion links, creative networks and live industry projects. Expertise from the UAL research staff, high-profile academics and industry professionals ensure a global and industry relevant perspective. The vibrant post-graduate community across UAL also offers exciting opportunities for subject discussion and collaboration.

    Course structure

    Fashion Communication and Promotion

    The Fashion Communication and Promotion (FCP) pathway is for traditional and/or digital focused image-makers. Encompassing a broad range of fashion related communication including photography, styling, illustration, filmmaking, graphics and art direction, the pathway is for creatives wanting to further innovate within their specialism. The pathway examines, through theory and practice, contemporary Fashion Communication & Promotion and aims to challenge new practices and future communication ideas.

    Unit One: Investigation

    This Unit challenges your assumptions and broadens your thinking and awareness, encouraging you to develop greater knowledge of your specialist subject and, in tandem, of the international aspects of the fashion communications industry.

    You will examine the current traditional and digital platforms for communicating contemporary fashion. Fashion photography, styling, illustration, fashion graphics, fashion film and fashion show production all effectively define a brands’ aesthetic and approach. Students will explore the impact of digital and social media from mobile multimedia devices, social networks and blogs on contemporary fashion. These networked online environments create new forms of engagement with fashion and you will explore how brands use multi-platforms to promote their products.

    This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A key project is based on working collaboratively with MA Fashion design students in the weeks preceding their show during London Fashion Week and their MA exhibition. This mutually beneficial project may involve analysis of the designers’ collections and / or creating visual or written content to promote their collections.

    Unit Two: Specialist Major Project

    The Specialist Major Project Unit is driven by notions of original thinking, innovation and change - the aim being for you to lead thinking and practice in fashion communication by challenging current conceptions.

    As the online and physical fashion world is changing constantly, you will explore the convergence between fashion, media, communication, technology and the viewer’s experience. Negotiating the digital and physical world you will explore new innovations in fashion communication and consider the ways by which fashion as an embodied practice of everyday life becomes part of the global communications network and in doing so defines your own personal viewpoint.

    This Unit requires you to research, contextualise and produce a substantial body of new work as you transition from student to professional fashion communicator. Utilising a diverse range of traditional and new media platforms, you are asked to draw on the knowledge, skills, approaches and creative sensibilities developed during Unit 1 to support and inform your direction within this self-directed phase of work.

    Fashion Journalism

    The Fashion Journalism (FJ) pathway provides the academic background and technical and analytical skills to succeed in the challenging world of modern-day media, including both print and digital. The pathway continues to build on the College’s forty-year track record in Fashion Journalism, offering the opportunity to focus on fashion writing for different media and markets typically leading to writing and editing jobs on magazines, newspapers or websites. Framed in a broad, international context and aimed primarily at writers and editors, writing for traditional magazines and newspapers is explored, alongside digital publishing including blogs, websites, e-commerce and social media. The pathway responds to the industry’s insatiable demand for quality, written content from smart, fashion-aware journalists, promoting a creative and commercial understanding of fashion journalism.

    Unit One: Investigation

    This Unit challenges your assumptions and broadens your thinking and awareness, encouraging you to develop greater knowledge of your specialist subject and, in tandem, of the international aspects of the fashion communications industry.

    Fashion Journalism is requiring fresh approaches in a multimedia age, with new challenges linked to the rise of digital and social media and you will be challenged to discover new methods of communication that responds to niche audiences and their needs. This will include how to create multi-layered levels of information on several channels to engage with readers and generate editorial conversations that assess reader participation. Creating written content, ranging from extended features to effective tweets will be explored as will the impact of customer magazines and branded content.

    This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A key project is based on working collaboratively with MA Fashion design students in the weeks preceding their show during London Fashion Week and their MA exhibition. This mutually beneficial project may involve analysis of the designers’ collections and / or creating visual or written content to promote their collections.

    Unit Two: Specialist Major Project

    The Specialist Major Project Unit is driven by notions of original thinking, innovation and change - the aim being for you to lead thinking and practice in fashion communication by challenging current conceptions.

    This Unit requires you to research, contextualise and produce a substantial body of new work as you transition from student to professional fashion communicator. Utilising a diverse range of traditional and new media platforms, you are asked to draw on the knowledge, skills, approaches and creative sensibilities developed during Unit 1 to support and inform your direction within this self-directed phase of work.

    You will demonstrate an innovative approach to writing about and reporting on fashion. This will involve defining a specific audience and creating written content that has an original and focused direction endorsed by primary research. You will also define the context of your writing, exploring how print journalism has undergone the most dramatic change in 100 years due to shift to online publishing. You will be expected to evaluate current publishing business models, content and target audiences and negotiate how fashion journalism in the 21st century requires the ability to navigate both traditional media as well as online environments.

    Fashion Critical Studies

    In this pathway, students take an academic approach to the analysis of fashion. You explore fashion as an object, image, text and practice through disciplines such as art, history, literature, politics, geography and anthropology. The interdisciplinary approach offers a fresh perspective on the cultural and historical importance of fashion, and makes vital links with other areas of art and design. You consider the social, political and economic role of fashion in its various local and global contexts. Through lectures, seminars, workshops, tutorials, a talks programme and collaborative projects students develop research skills in fashion to contribute to this evolving discipline, but also to wider cultural debates.

    Unit One: Investigation

    This Unit challenges your assumptions to broaden your thinking and awareness, to encourage you to develop greater knowledge of your specialist subject and, in tandem, of the international aspects of the fashion communications industry.

    Interdisciplinary research is at the heart of the Fashion Critical Studies (FCS) pathway, where you will discover the cultural and historical importance of fashion. Students gain key research skills and consider historical and contemporary issues affecting the fashion industry and fashion cultures globally. Sources may include UAL Collections, art, design and other archives; there will also be links to contemporary art and fashion shows in London.

    This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A key project involves working collaboratively with MA Fashion design students in the weeks preceding their show during London Fashion Week and their MA exhibition. This mutually beneficial project may involve analysis of the designers’ collections and / or creating visual or written content to promote their collections.

    Unit Two: Specialist Major Project

    This Unit requires you to research, contextualise and produce a substantial body of new work as you transition from student to professional fashion communicator. You draw on the knowledge, skills, approaches and creative sensibilities developed during Unit 1 to support and inform your direction within this self-directed phase of work.

    The FCS pathway culminates in a major self-directed research project, in the form of a dissertation. You explore the modes of representation that fashion has taken historically, and consider the cultural contexts for new directions in fashion communication. Here, you also explore critical questions around the visibility and materiality of fashion in contemporary society.

    MA Fashion Communication Programme Specification 2018/19 (PDF, 520KB)

    Industry collaborations and projects

    Working with paying clients on live briefs will give you valuable commercial experience which may mean your work being taken forward for production or, if so desired, in the purchase of your intellectual property. All paid projects are conducted within a carefully developed legal framework, which includes student agreements to protect your work and help you realise its commercial value.

    Recent client projects in the Fashion programme include: H&M, Diadora, Pringle, Umbria Cashmere, Philips, Derry - City of Culture 2013, Dr Martens, Dyloan, Bally, Italian Trade Commission, British Horseracing Authority.

    Once you’ve graduated, you may be picked as part of a small team to work on a live creative brief, organised by our Business and Innovation department, under the supervision of an experienced tutor. This can be a valuable first step in working professionally in a chosen discipline and has resulted in graduates being hired by clients.

    Facilities

    • Digital Access Print

      Find out more about our digital print facilities at King's Cross

    • Digital Media

      Find out more about our digital media facility at King's Cross

    • Library

      Find out more about the Central Saint Martins Library

    Staff

    Course Leader and Fashion Journalism Pathway Leader – Roger Tredre

    Roger Tredre worked at The Observer and The Independent newspapers in the 1990s, writing about fashion, design, lifestyle and the arts. He subsequently played a leading role in the first dotcom wave as Editor-in-Chief of trends website WGSN from 1999 to 2006. From 2010 to 2013, he was Senior Vice President Content of global innovation website Stylus.com. He has written for Vogue, Vanity Fair and many other titles worldwide, and co-authored The Great Fashion Designers (Berg, 2009). He has consulted for designer brands in Europe and Asia for more than 20 years, and lectured widely in China. He has steered MA fashion journalism at Central Saint Martins since 1999.

    Fashion Critical Studies Pathway Leader - Dr Jane Tynan

    Dr Jane Tynan has published on aspects of art, design, fashion and the body in various books and journals including Vestoj and Journal of Design History. Her current research concerns the politics of fashion, with a focus on uniforms, war and the body. Amongst other things, she has written on Foucault and fashion, the history of the trench coat and military themes in fashion media. Her book British army uniform and the First World War: Men in Khaki (2013) offers new perspectives on the cultural history of the First World War through the uniforms worn by British combatants. She is currently working on a project exploring images of insurgents.

    Fashion Communication & Promotion Pathway Leader – Adam Murray 

    Adam Murray is an academic, photographer and curator whose practice and research is rooted in photography and the fashion image. He is co-founder of photography collective Preston is my Paris, with work held in the Tate Library, featured in The Photobook: A History Vol 3 and exhibited internationally. Most recently he co-curated North: Identity, Photography, Fashion with Lou Stoppard at Open Eye Gallery, Liverpool. Murray has collaborated with SHOWstudio and lectured at the V&A, Tate Britain, The Photographers' Gallery and Baltic Centre for Contemporary Art.  

    Visiting Lecturers

    Kathrin Huesgen, designer 
    Julia Robson, journalist 
    Jon Emmony, art director 
    Joanna McGinn, journalist 
    Sarah Waldron, journalist 
    Anat Ben David, artist 

    Teaching Staff

    Professor Caroline Evans 
    Royce Mahwatte
    Alistair O'Neill
    Cally Blackman
    Victoria Kelley
    Marketa Uhlirova

    How to apply

    You can apply for this course using our online application forms below:

    Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.

    Required information for all postgraduate course applications

    You will need to enter the following information in the online application form:

    • Personal details (including full name; date of birth; nationality; permanent address and English language level)
    • Current and/or previous education and qualification details
    • Employment history

    Before you can submit the form, you will also need to agree to the terms and conditions for how we process your data – these are explained in the form. 

    Extra information required for applications to this course

    Once you have submitted the online application form, we will send you a confirmation email. 

    You will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process:

    Personal statement – All pathways

    Your personal statement should give us information about yourself and why you want to join the course. (Write between 300-500 words)

    • What are you doing at the moment educationally, professionally, personally?
    • Why do you wish to study on this course?
    • What is your relevant experience?
    • Do you have any relevant skills?
    • Why do you think you are a suitable candidate for acceptance? 

    References – All pathways

    This course requires at least 2 references one of which should be an academic or professional reference.

    Portfolio – Fashion Communication and Promotion pathway only

    On application, students are required to submit a visual portfolio of work related to Fashion Communication & Promotion.  Your portfolio should contain up to 20 images and demonstrate process and research as well as final outcomes.

    Assignment – Fashion Journalism pathway only

    Students are required to write 800 to 1000 words on any aspect of the modern fashion world that interests them. This should be a lively, interesting and thoughtful piece of journalism – rather than an academic essay. Sources for all quotes should be clearly listed at the end of the piece.

    Assignment – Fashion Critical Studies pathway only

    Students are required to submit an academic research essay of approximately 1500 words. This would specifically address debates in the history and theory of fashion and the body. Sources for all quotes should be clearly listed at the end of the piece.

    Start your application now

    The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

    What happens next

    We read and consider all application forms. Subject to your meeting the entry requirements and consideration of your supporting documentation, preliminary selection is based on your documentation of work and supporting information. You may then be invited to attend an interview, either in person or by telephone / skype.

    We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

    When to apply

    We strongly recommend you apply before 31 October 2017. After that point we cannot guarantee your application will be considered.

    Deferred entry

    Entry can only be deferred in exceptional circumstances. Please contact us before submitting your application if you're considering applying for deferred entry.

    You can apply for this course using our online application forms below:

    Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.

    Required information for all postgraduate course applications

    You will need to enter the following information in the online application form:

    • Personal details (including full name; date of birth; nationality; permanent address and English language level);
    • Current and/or previous education and qualification details; 
    • Employment history.

    Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

    For further advice on how to apply please visit the UAL International Application page.

    Immigration History form (for international applications only)

    Whether you are applying online or through a UAL representative you will need to complete an Immigration History form.

    We will email you an Immigration History form when we receive your application.

    You will need to send this back to us, by email, with copies of the following documents:

    • Your passport photo page;
    • Your current visa (if you have one) and any previous UK study visas;
    • Your current English language certificate (if you have this);
    • Your academic qualifications (A2, IB, high school diploma, foundation etc. - if completed. Translated into English).

    Please note: If you do not complete and return your Immigration History form we will not be able to proceed with your application.

    Extra information required for applications to this course

    Once you have submitted the online application form, we will send you a confirmation email.

    You will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process:

    Personal statement – All pathways

    Your personal statement should give us information about yourself and why you want to join the course. (Write between 300-500 words)

    • What are you doing at the moment educationally, professionally, personally?
    • Why do you wish to study on this course?
    • What is your relevant experience?
    • Do you have any relevant skills?
    • Why do you think you are a suitable candidate for acceptance?

    References – All pathways

    This course requires at least 2 references one of which should be an academic or professional reference.

    Portfolio – Fashion Communication and Promotion pathway only

    On application, students are required to submit a visual portfolio of work related to Fashion Communication and Promotion. Your portfolio should contain up to 20 images and demonstrate process and research as well as final outcomes.

    Assignment – Fashion Journalism pathway only

    Students are required to write 800 to 1000 words on any aspect of the modern fashion world that interests them. This should be a lively, interesting and thoughtful piece of journalism – rather than an academic essay. Sources for all quotes should be clearly listed at the end of the piece. 

    Assignment – Fashion Critical Studies pathway only

    Students are required to submit an academic research essay of approximately 1500 words. This would specifically address debates in the history and theory of fashion and the body. Sources for all quotes should be clearly listed at the end of the piece.

    Start your application now

    The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

    What happens next

    We read and consider all application forms. Subject to your meeting the entry requirements and consideration of your supporting documentation, preliminary selection is based on your documentation of work and supporting information. You may then be invited to attend an interview, either in person or by telephone / skype.

    We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

    When to apply

    We strongly recommend you apply before 31 October 2017. After that point we cannot guarantee your application will be considered.

    Deferred entry

    Entry can only be deferred in exceptional circumstances. Please contact us before submitting your application if you're considering applying for deferred entry.

    Entry requirements

    Minimum entry requirements

    Fashion Communication and Promotion pathway

    Applicants for the Fashion Communication and Promotion pathway are expected to have:

    • A First Class or Upper Second Class Honours degree from similar BA courses in Fashion Communication or alternatively from associated design courses such as Communication Design, Illustration, Photography and Fine Art.

    Fashion Journalism pathway

    Applicants for the Fashion Journalism pathway are expected to have:

    • First Class or Upper Second Class Honours degree from similar BA courses in Fashion Journalism or Communication, but more typically from humanities subjects at university.

    Fashion Critical Studies pathway

    Applicants for the Fashion Critical Studies pathway are expected to have:

    • First Class or Upper Second Class Honours degree from art and design BA courses or from disciplines such as history, literature, languages, art history, visual culture, film studies and media studies. 

    English language requirements

    All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability in order to apply for a visa, enrol, and start your course. The English language requirement for entry for this course is:

    • IELTS 7.0 with a minimum of 6.0 in any one paper, or equivalent.

    For further information visit the English Language requirements page.

    Applicants who will need a Tier 4 General Student Visa should check the Visa and Immigration page which provides important information about UK Border Agency (UKBA) requirements.

    Selection criteria

    Fashion Communication and Promotion pathway

    Applicants will need to demonstrate:

    • A high level of creativity and a clear vision to hone this further;
    • An engaging and individual strong visual language;
    • A desire to further challenge and investigate Fashion Communication;
    • A solid knowledge base of both contemporary fashion and its communication;
    • A highly focused visual portfolio of work;
    • Appropriate technical skills and knowledge

    Fashion Journalism pathway

    Applicants will need to demonstrate:

    • High quality written English;
    • Evidence of an original, enquiring mind;
    • Excellent research and analytical skills;
    • Awareness of different audiences;
    • Evidence of genuine interest and engagement with fashion journalism.

    Fashion Critical Studies pathway

    Applicants will need to demonstrate:

    • A high level of ability in academic writing and critical thinking;
    • Excellent communication skills and a strong interest in fashion;
    • Excellent research and writing skills;
    • A proven track record of analysing fashion critically through writing;
    • An excellent knowledge of historical and contemporary fashion.

    Fees and funding

    Home/EU fee

    Tuition fees for course that starts in January 2018: £9,600.

    £1,000 discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.

    You can pay course tuition fees in instalments for this course.

    ELQ 

    Home/EU students whose chosen course is at a level equivalent to, or lower than, a qualification that they already hold, would will be charged the fees shown above, plus an additional £1,100 (called the 'ELQ' fee). Students in receipt of Disabled Students' Allowances (DSAs) are exempt from ELQ fees and will pay the original fee, regardless of the highest qualification held. If you have a query regarding the ELQ fee, please use our course enquiry form.

    International fee

    Tuition fees for course that starts in January 2018: £20,220.

    £1,000 discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.

    You can pay course tuition fees in instalments for this course.

    Additional costs

    In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

    Accommodation

    Find out about the accommodation options available and how much they will cost.

    Scholarships and awards

    There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

    Scholarships search

    Careers and alumni

    Fashion Communication and Promotion

    Students from the FCP pathway will have a broad range of career opportunities after graduation. This will include areas such as photography, illustration, image making, styling, digital editors, graphic designers, art directors and filmmakers.

    Fashion Journalism

    Students from the Fashion Journalism pathway typically move on to careers in fashion media worldwide,ranging from Vogue (UK, US, China, India) and The Times to Net-a-Porter and a variety of internet startups.

    Fashion Critical Studies

    The Fashion Critical Studies pathway responds to new and expanding employment opportunities in the fashion industry and beyond, whereby academic research skills are required for research roles in museums, business and education. Students will find employment in media as journalists and researchers, in business as archivists and brand managers, in museums and galleries as curators and researchers, in academia as researchers and lecturers. Some students will go on to pursue advanced research towards a PhD in this area.