Creative Visual Merchandising for Graduates and Professionals
Creative Visual Merchandising for Graduates and Professionals is an intensive course designed for visual merchandisers, art directors, set designers, stylists, creative graduates, as well as practicing visual merchandisers, who want to expand their experience, cultivate their practical skills and further develop a creative approach to creative display.
Anna Burns and Hywel Davies
|Study Mode||Full time|
|Course Length||10 Weeks: 9 weeks of tuition and a reading week during week 6|
£6,995. Please note that these fees are given as guidance only and are subject to review.
£6,995. Please note that these fees are given as guidance only and are subject to review.
|Start Date||4 July 2017|
|Summer Term Dates||3 July - 8 September 2017, Monday - Friday 10.00 - 16.00, 10 week course with a reading week during week 6.|
Application by portfolio. For further information please see the 'How to Apply' section below.
Content and structure
In response to an industry demand, this course provides a creative and relevant approach to exploring visual merchandising, creative display, set design and styling for still life. This course is designed to enrich your creativity and provide a supportive learning environment for personal and professional development. The aim of the course is to create a body of work that will be suitable for an on-line portfolio.
Retail environments are becoming curated, emporiums and theatrical stages for sending out messages to the audience and engaging customers in the entertainment of brands and products. Showcasing fashion products in new and innovative ways enhances a brand’s identity, story and reach. The appropriate communication and promotion of clothing and accessories in both physical and digital environments is key to a brand’s message and can successfully define and propel the DNA of a brand forward.
Creative visual display has become far more than simply developing the visual concept of a window display or a brand's retail and on-line store. Visual merchandisers, art directors and stylists oversee and art direct photo shoots and create imagery to be shared with the potential consumers. Responsible for the overall visual strategy, visual merchandisers are heavily involved in the brands creative process and contribute towards defining the style language of the brand, their target market and message, influencing all departments within the product creation and distribution chain.
Throughout the course emphasis is placed on exploratory and versatile approaches to this subject through practical work carried out both as a group and independently. You will build your knowledge by being encouraged to unlock the potential of your existing Visual Merchandising skills. You will discover the creativity of your own discipline by developing new practical, analytical and interpretative skills.
Successful and creative merchandising is all about balancing the creative with the practical. Projects will cover different aspects of visual merchandising – exploring research, design development, communication and presentation.
Anna Burns is an art director, set designer and prop maker. Her ideas and research are informed and inspired by her studies in fine art and her early career working in fashion magazines. Anna Burns Studio is a creative studio working on advertising and editorial shoots, product launches, shows, exhibitions, moving image and art projects. Since establishing itself the studio has grown from specializing in still life to produce major creative works. Collaborating with creative across the industry Anna designs and directs all concepts from initial drawing to the final creation. Projects are created and nurtured with obsessive detail and enthusiastically interpreted with the chosen medium.
Hywel Davies is the Course Leader of the BA (hons) Fashion Communication at Central Saint Martins. He is a freelance fashion writer and journalist. He was the fashion editor at iconic lifestyle magazine Sleazenation, and he wrote for Arena, Vogue, ELLE, Tank, Wallpaper, Nylon, Dazed & Confused, Fashion Inc, Grafik, Time Out, The Guardian, The Sunday Telegraph, The Financial Times, The Observer, The Independent and SHOWstudio. Hywel has consulted for brands including Topman, Braun, Orange and Levi’s and is currently fashion features editor at Observer Man, a correspondent for SHOWstudio and consultant editor to ASOS Man. He is the author of ‘Modern Menswear’, ‘100 New Fashion Designers’, ‘British Fashion Designers’ and ‘Fashion Designers’ Sketchbooks’ all published by Laurence King.
The aim of the course is to enhance your employment prospects, whether you wish to follow a career as a visual merchandiser in industry or to enhance your understanding and effectiveness within the wider field of fashion communication.
Prospective employers can contact us to enquire about the course and the graduates.
The course is aimed at graduates and professionals with previous experience in visual merchandising or related creative industries including but not limited to fashion, fashion communication, performance design and practice, fine art and communication design. Application is by portfolio in which you need to demonstrate your ability to:
- Research appropriately
- Communicate ideas visually
- Demonstrate an understanding of 3-dimensional space and shape
- Develop ideas is showcasing fashion products
English language requirements
All classes are conducted in English, so you will be required to have a fluent understanding of the language. If English is not your first language you will be asked to provide evidence of your English language ability. We strongly advise international applicants to take an IELTS test as soon as they consider studying in the UK. Minimum scores for entry on to a postgraduate level course are as follows:
- IELTS (International English Language Testing System): 7.0
- TOEFL (Test of English as a Foreign Language): hand written test: 568 - 587, computer based test: 226 - 240, internet based test: 88 - 95.
You can now study English online at the British Council website - please visit www.learnenglish.org.uk
Honours degree; evidence of experiential learning equivalent to a degree; or three years relevant professional experience.
How to apply
Download the CVM Application Form [0.5MB, PDF] and the Essential Application Guide CVM [0.5MB, PDF], as this will have useful information on how to submit your application to the the Innovative Visual Merchandising Course
We will only review completed applications, which must include:
You will be required to submit the following:
1. A completed application form
2. A short statement (no more the 350 words)
3. An up-to-date CV
4. 15 - 20 images of your work via a flickr account (for portfolio advice please refer to our Essential Application Guide CVM [0.5MB, PDF])
5. Your IELTS certificate (non-native English speakers only)
*Please note that there is no strict deadline for applications. We take enrolments until each course is fully subscribed and therefore recommend students to apply at least three months prior to the course start date to avoid disappointment. International students will need to apply for the course as early as possible to ensure they leave sufficient time for their visa application if they are accepted to the course.
We look forward to receiving your application. After you have submitted your portfolio, you will receive an email letting you know how long you will need to wait for your result.
If your work is selected you will then be contacted to arrange an interview. International students will be interviewed via SKYPE. Appointments for interviews are arranged for the third week of March, and for applications received later, the first week of May. If necessary we will hold a third round of interviews.
Alternatively, you can send us your application as hard copies or on CD/DVD (please ensure you disk can be accessed by PC) and post to:
CVM Course Administrator
Short Course Office
Central Saint Martins College
Granary Building Room A005
London N1C 4AA
We recommend that you send your application by recorded mail. Due to the large number of applications, we are unable to send confirmation that your application has been received. Please be aware that any hardcopies of your application sent to us will not be returned.
If I am from overseas will I be able to get a Visa for my stay?
This course does fit the current criteria for obtaining a Short-term Study for the UK. We can issue a letter to confirm your enrolment once your place has been agreed and the fees paid in full. However, rules about Visas do change and so we recommend you check with the UK Border Agency at http://www.ukvisas.gov.uk/ for up to date information.
International students are advised to apply for this course earlier to ensure that there is adequate time for their visa to be processed.
Enquire about this course
If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.