Generating engaging and distinctive online content can be a challenge with so many brands competing for attention, so luxury footwear brand Tod’s decided to set a broad brief to our Graphic and Communication Design students to create visual interpretations of the Tod’s No_Code range which could be featured on their website.
The project was managed by Gary Wallis and was open to students across the Graphic Communication Design Programme, where responses could be in any medium. The Tod’s No_Code label is designed to appeal to a younger crowd, typified by the idea of footwear to take you from day to night, combining street style with sophistication, so CSM students were the ideal fit. Entries ranged from illustration and animation to photography and moving image.
Tod’s were so impressed with the results that their ‘short’ list consisted of 16 pieces of work. The final judging was a prestigious event held in the GCD studio at CSM and attended by representatives of Tod’s Brand Marketing team.
The overall winners were revealed as Ben Silverman and Sidney Lim for their work titled ‘Walk the Line’.
Two groups were announced as runners-up:
Haley Ma, Jack Guy, Iliana Dudueva and Melissa Burgess for “The Pre-Eminent”.
Nicolee Tsinand & Raymond Hui for “Journey”.
Overall six pieces of work were chosen and the intellectual property rights were purchased from the students.
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