Fred Perry and Amy Winehouse Foundation

Fred Perry teamed up with CSM’s Foundation Course (Fashion & Textiles pathway) and the Amy Winehouse Foundation for a subculture themed design project which ran over two weeks.

150 students were invited to create designs for both the classic Fred Perry polo shirt and the Amy Winehouse Foundation Collection Bowling Shirt to sit alongside a capsule collection of pieces designed in-house to complement the shirts.

The original plan was for three winning designs to be selected but after the students produced such strong results a total of four were chosen and those students had the opportunity to work with the Fred Perry design and development teams to realise their designs and see them manufactured and distributed globally in Fred Perry Authentic shops and selected retailers.

The students revealed the inspiration for their designs:
Esme Famewo looked to the Rude Boy subculture that emerged from Jamaican diaspora in London in the 1960s. Her designs reference the diverse styles worn by the Caribbean communities of the time.
Hinako Nakazawa was inspired by the Soul Boy subculture. For her design she painted an abstract Northern Soul dance scene, which she then photographed with a moving camera to create a blurred effect.
Ella Marsh looked to her hometown of Leeds in the 1980s casuals subculture. She was particularly inspired by Leeds Football Club fans from this time - also known as 'dressers'.
Ha Na Jung from South Korea was inspired by the British punk movement, using tartan to refelect the bold styles worn in London in the 1970s.

Fred Perry was a favourite brand of the late singer and supports the Amy Winehouse Foundation by donating a seasonal contribution to the charity which helps young people with drug and alcohol problems.


Ffion Knaggs
Corporate Relations Coordinator
Tel: +44 (0)20 7514 7296

Hattie Allen
Corporate Relations Executive
Tel: +44 (0)20 7514 7011

More Information:

CSM blog
Foundation Diploma (Fashion & Textiles)