The Salvation Army
The Salvation Army partnered with Central Saint Martins to launch of a limited edition and innovative clothes recycling bank design.
Three graduates (Maya Dufeu and Manuela Pereira from BA Graphic Design 2014 and Sonia Kneepkens from MA Narrative Environments 2014) worked with the Church and charity to create a vibrant design to draw attention to the work of The Salvation Army by showing how donating unwanted clothing will help some of the most vulnerable people in today’s society.
They were tasked with the difficult job of illustrating the breadth of the work of The Salvation Army, whose network provides valuable social welfare support, including homelessness and addiction services, care for older people, help at emergency incidents, care for adult victims of human trafficking in England and Wales, a Family Tracing Service and much, much more.
At stage one of the project the graduates had the opportunity to talk to local communities through organised visits to The Salvation Army hostels and centres in order to gain a better understanding of the work undertaken by the volunteers and the stories of the people they help.
The final design called ‘The Measure’ reflects The Salvation Army’s commitment to providing light where there is darkness.
For every donation made through the shoot of the innovative clothing bank, small LED lights illuminate, and as the bank fills up, the LEDs illuminate one-by-one. This was intentionally designed to demonstrate a link to the value of the donation and how The Salvation Army makes use of each one to help thousands of people across the country. Every donation helps to light up a life.
Julius Wolf-Ingham, Head of Marketing and Fundraising at The Salvation Army said of the project: “The graduates' response to the brief was exceptional, really grasping what our needs were and coming up with directions that were both extremely creative and effective.”
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