Four Central Saint Martins graduates were handpicked for an opportunity to express their passion for urban cycling in collaboration with Oakley.
With 43% of millennials riding bikes regularly the culture around cycling is having a growing impact on trends in fashion and design. With this in mind Oakley sought to engage the creativity of Central Saint Martins graduate talent with a love of cycling.
BA Graphic Design graduates Annie Chan, Anna D’Assaro, Grace McGettigan and Bee Osterman were briefed to each create a single design showcasing the cycling movement in London.
The resulting work was presented in a gallery exhibition at the Oakley in Residence Space in August 2015, as well as showcased through social media, PR and Oakley’s online properties.
Corporate Relations Coordinator
Tel: +44 (0)20 7514 7296
Graduate Consultancy Projects Manager
Tel: +44 (0)20 7514 7294