In a competition curated by Futurecity, ten recent graduates from Central Saint Martins were selected to develop artwork proposals that would celebrate the character of both Central Saint Martins and Foyles, exploring the status of the two institutions as cultural icons and bringing their heritage to life for this large-scale temporary artwork.
The ten graduates were commissioned by Foyles and Saint Martins Lofts to design a scaffolding wrap that will be displayed until September this year. Rebecca Hendin’s playful illustration ‘All Paths Lead to Foyles’ was selected as the winner and the wrap was unveiled at the beginning of May.
Measuring 29m-long, 8.5m-high, the ‘beautifully busy and surreal’ collaged image drapes the side of the new bookshop and brings a splash of colour and playfulness to the area. Commenting on her work, Rebecca says, ‘I decided to create a surreal London cityscape, composed of London-like buildings and including a smattering of its landmarks, as well as flowers, oversized animals, trees, musical instruments, vehicles, teacups, bottles, ships, the river, the Underground, and more.’
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