Chow Sang Sang

Established 70 years ago, Chow Sang Sang is a leading jewellery retailer and manufacturer in the Greater China region, operating more than 300 shops in China, Hong Kong, Macau and Taiwan.

The ‘Diamond in Motion’ collection was first launched in 2005 and was given new life this year when Chow Sang Sang approached Central Saint Martins' graduates Kerry Huff and Jenny Parker to help design a new playful collection of jewellery.

Central Saint Martins graduates were briefed to produce a collection of jewellery for the Diamond in Motion collection that showcases both British and Hong Kong cultures and the charm of contemporary women along with the spirit, quality & aesthetics of motion.

Chow Sang Sang’s jewellery designers cooperated with two jewellery graduates from CSM, Kerry Huff & Jenny Parker, to make up an international jewellery team. The designers were briefed to design a collection of jewellery that captured motion. To accomplish this cross-boundary cooperation, the team spent two months on creative consulting, conceptual brainstorming and detailed design work.

The Diamond in Motion collection has been available in Chow Sang Sang stores since April 2013. The first wave of the collection follows the ‘knot’ theme and is influenced by historical jewellery. The second wave of both the ‘swirl’ and ‘dance’ collections will be launched shortly, along with revealing design ideas and concepts from the ‘knot’, ‘swirl’ and ‘dance’ lines.


Ffion Knaggs
Corporate Relations Coordinator
Tel: +44 (0)20 7514 7296

Sara Jones
Graduate Consultancy Projects Manager
Tel: +44 (0)20 7514 7294

More Information:

BA Jewellery Design