Bulgari

Bulgari and Central Saint Martins graduates collaborated on new handbag designs for the ‘self-confident woman’. The Italian label asked three of our recent fashion graduates to bring fresh inspiration to its brand. 

As Florence Rambaud, LVMH’s Creative Talent Acquisition Manager, explained: "This is the laboratory of creation and design, and this is the place to be and to go for excellence."

The graduates chosen for the competition came from a range of Fashion Programme subjects. Anita Hirlekar studied MA Fashion, while Natasha Somerville is a BA Fashion alumna. Connie Lim graduated from BA Fashion Design with Marketing.

The three designers were asked to give their take on Bulgari’s existing ‘codes’: Monete, Serpenti and Bvlgari Bvlgari.

As part of the six-week project, our graduates visited the brand’s atelier in Italy, working with Bulgari’s craftspeople to create 3D prototypes of their designs.

One of the best elements of the project was the fact that all the graduates brought different influences and disciplines. Anita’s main focus is on textiles and craftsmanship; Connie’s strength is in communicating her ideas through drawing, and Natasha has an understanding of intricate, handcrafted techniques.

The final designs were so inspiring that Bulgari chose both Connie and Natasha as competition winners. In addition, Bulgari continued developing the prototype bags with their internal team with the intention of using Connie’s incredible bags as part of the celebrations for the Bvlgari Bvlgari code 40-year anniversary.

CSM graduates were given the real life opportunity to work very closely with the Bulgari leadership team. Moreover they worked closely with Florence Rambaud, LVMH’s Creative Talent Acquisition Manager. As part of the six-week project, the graduates visited the brand’s atelier in Florence, working with Bulgari’s craftspeople to create 3D prototypes of their designs.

At the end of the project Florence concluded: “An idea is not final until it is made, so what was incredible with this project was the ability to go to Florence in Italy, and for the designers to make it real.”

Contact:

Ffion Knaggs
Corporate Relations Coordinator
Tel: +44 (0)20 7514 7296
Email: f.knaggs@csm.arts.ac.uk

Sara Jones
Graduate Consultancy Projects Manager
Tel: +44 (0)20 7514 7294
Email: sara.jones@csm.arts.ac.uk

More Information:

CSM blog
BA Fashion
MA Fashion
Bulgari on the LVMH website
Read the full article on the project in 1Granary Magazine