Soha Sardinia, a start up jewellery brand, approached the Design Laboratory with a clear and exciting mission: to re-energize Sardinian craftmanship whilst supporting the local community. Fusing traditional handmade filigree techniques with the freshest contemporary design from the talented students of Central Saint Martins and UAL, Design Laboratory created three different ranges of jewellery for their first collection, which drew heavily on the natural and cultural landscape of Sardinia, re-interpreted with a contemporary edge.
Following on from an initial jewellery collection with them, the client asked us to create the complete Soha Sardinia visual identity, including branding, packaging and web presence, before art directing the interior of their first concept store. Like the jewellery itself, the interior design fuses traditional and natural materials with fresh, contemporary styling and detailing.
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