Robe Di Kappa
China Dong Xiang Group Co, owners of the Robe di Kappa sportswear brand in China, wanted to tap into the Chinese luxury sport fashion market. They knew from the market intelligence supplied by Design Laboratory that these fashion conscious consumers wanted brands which represented authenticity and creativity with a European heritage. With this in mind, the Design Laboratory was asked to produce an entire collection from scratch, which reflected the required influences.
The entire process from initial designs to final technical spec sheets was delivered by the Design Laboratory whilst liaising closely with the management team in China. The resulting collection was a huge success and six more collections were then developed, with the designs in Robe di Kappa shops throughout China.
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