Ipsos MORI supplies their clients with invaluable marketing information through their extensive survey research. They commissioned the Design Laboratory to design a more engaging product service via an attractive and dynamic solution to visualising their research from a specific investigation. Ipsos MORI conducted a survey into wealth classification in the UK within their forty years of business, comparing generational opinions on personal income.
The Design Laboratory proposed a info-graphic installation which explored the visualisation of statistics through a three dimensional object, where the data was segmented to create an abstract formation. This structure allowed for graphic communication of the statistical results from a side viewpoint, and a contextual image-based message from the viewpoints at either end of the sculpture, showing both a young and an older woman’s faces merging into one another through the generations.
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