Eristoff vodka tasked the Design Laboratory to design the label and bottle concept for a new addition – ‘Vegas, Ginger and Guarana’ – to their flavoured range. The client was looking for a standout design that captured the new flavour’s energy and excitement. The Design Laboratory conveyed the playful Vegas concept by developing a bottle containing dice and topped with a poker chip on the cap. The label uses iconic Vegas neon lights to reinvent the classic Eristoff logo and allude to the city’s high-energy lifestyle. Eristoff Vegas launched in the USA market in 2015.
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