Universal International Pictures
Central Saint Martins worked with Universal International Pictures on a truly collaborative project called ‘The Minions Collective’ which culminated in a large-scale fashion performance event held in the Platform Theatre.
The overall aim was to use the creativity of CSM’s students, graduates and staff to create a visually stunning event inspired by the Minions which would translate into online content which could be shared by internet savvy teens and ‘millennials’ in order to generate excitement and interest in the new ‘Minions’ movie.
The concept for the performance was created by graduates from BA Performance Design and Practice, then a collection of 20 fashion garments and accessories inspired by the Minions was created by Foundation Diploma Fashion and Textiles students.
To deliver the event, CSM’s in-house production team drew on a range of creative talent, including bringing in high profile choreographer Ivan Blackstock, known for mixing hip-hop moves with classic theatrical tropes, to cast and direct a range of performers who would be able to present the designs and the event experience with maximum impact.
Event and Experiences Executive
Tel: +44 (0)20 7514 2974