HKU Courses

HKU courses

Working with a College in Hong Kong, we developed a series of courses delivered on their premises and marketed as a joint project.

Working with a College in Hong Kong, we developed a series of courses delivered on their premises and marketed as a joint project.

Self-promotion for creatives

In June 2011 we ran a course for creative people who wanted to learn how to develop their idea into a sound business proposition. The course covered topics including; market positioning, defining your target audience and developing your own pitch. Combining theory with practical group exercises.

Luxury Brand Positioning

September 2011 saw Nicholas Rhodes, Course Director of BA Product Design, delivering an intensive three-day course that deconstructed the meaning and perception of luxury brands in a way that enabled them to apply the learning to their own brands.

In 2012 we have further plans to deliver courses of Branding Cities, Entrepreneurship for Creatives, Fashion Promotion and a re-run of the Luxury Brand Positioning course.

Contact:

Mauro Di-Pasquale
Business Development Manager
Short Courses
Tel: +44 (0)20 7514 2118
Email: m.dipasquale@csm.arts.ac.uk