Designing Pop Up Shops and Events - Dubai
Join this course to gain an understanding as to how you can apply interior design skills, marketing tools, communication and project management to extend your brand or launch work and products to new and existing audiences. After more than 10 years of experimenting, Pop-Ups are now becoming a serious business and the go-to marketing strategy...
Taught by: Valentina Glez. Wohlers.
Join this course to gain an understanding as to how you can apply interior design skills, marketing tools, communication and project management to extend your brand or launch work and products to new and existing audiences. After more than 10 years of experimenting, Pop-Ups are now becoming a serious business and the go-to marketing strategy. A “pop-up” is a short-term, temporary retail or exhibition event that is "here today, gone tomorrow". Pop-up shops allow designers and creatives to communicate their work and products to their specific targeted audiences and customers through the use of an exciting, unique and engaging temporary environment; creating a long term, lasting impression. You will learn how to visualise a space with a short lifespan, that is modular and can be repurposed, built up and broken down simply and efficiently.
Why you need a POP UP event
How to pick the perfect POP UP location
Interior design and layout
Retail merchandising, inventory and in-store displays
Visual merchandising with creative window displays
Signage and visual communication
Technical requirements and E-commerce
Marketing and promotion for your POP UP space through social media
Evaluating your POP UP event.
By the end of the course, you will be armed with the right skills and knowledge to design, plan and implement your own Pop Up event. You will understand how to put together a detailed specification and the importance of clear ordering procedures to ensure the smooth running and success of your Pop-Up event.
Who Should Attend
This course is perfect for creatives of all disciplines aiming to run their own retail shop and become more business minded and entrepreneurial. If you are looking to reach out and gain exposure for your work in the market place, this is the right course for you.
All Level Welcome
Please Note: When making your booking please do not tick the 'If you DO NOT hold a UK/EU/EEA passport please click here' box as this is only relevant to bookings for courses held in the UK. If you are a non-UAE national booking a course in Dubai please ensure you obtain the correct visa if required for entry into the UAE.
Valentina Gonzalez Wohlers (Mexico City, 1977) is a Product and interior designer based in London. Before entering Central Saint Martins to complete an MA in Contemporary Furniture (LDN 2005-2007) she graduated in Product Design with honours from the UIA in 2000, Mexico City, and holds postgraduate diplomas in Project Management (ITAM, MXCY 2003) and Business Administration (LCBM, LDN 2010). Her work has been featured in a wide range of international publications and selected for design exhibitions around America and Europe. She is a regular guest lecturer and speaker in several design colleges throughout the UK and Mexico. Currently a professional furniture and interiors designer and consultant, Valentina has been developing her own brand as well of private commissions and bespoke furniture for the residential and commercial industry worldwide since 2007.http://www.valentinagw.com/
Please bring the following materials with you on the first day:
- A4 notebook
- tape measure
- set of colouring pens