Designing Pop Up Shops and Events - Dubai
Join this course to learn how to apply interior design, marketing, communication and project management skills to extend your brand or launch work and products to new and existing audiences. After more than 10 years of experimenting, Pop-up shops are now a serious business and the go-to marketing strategy...
Taught by: Valentina Glez. Wohlers.
Join this course to learn how to apply interior design, marketing, communication and project management skills to extend your brand or launch work and products to new and existing audiences.
After more than 10 years of experimenting, Pop-up shops are now a serious business and the go-to marketing strategy. A “pop-up” is a short-term, temporary retail display or exhibition event. Pop-up stands allow designers and retailers to communicate their work and products to audiences and customers through a unique and engaging temporary environment. On this 3 day designing pop-up course you will learn how to visualise a retail space with a short lifespan that can be repurposed and built quickly.
Why you need a pop up shop
How to pick the perfect pop up stand location
Interior design and layout
Retail merchandising, inventory and retail displays
Visual merchandising with creative window displays
Signage and visual communication
Technical requirements and E-commerce
Marketing and promotion for your pop up shop through social media
Evaluating your pop up event.
By the end of the course, you will be armed with the right skills and knowledge to design, plan and implement your own Pop-up event. You will understand how to put together a detailed specification and the importance of clear ordering procedures to ensure the smooth running and success of your Pop-up event.
Who Should Attend
This course is perfect for creatives or retailers of all disciplines aiming to run their own retail shop and become more business minded and entrepreneurial. If you are looking to reach out and gain exposure for your work in the market place, this is the right course for you.
All Level Welcome
Please Note: When making your booking please do not tick the 'If you DO NOT hold a UK/EU/EEA passport please click here' box as this is only relevant to bookings for courses held in the UK. If you are a non-UAE national booking a course in Dubai please ensure you obtain the correct visa if required for entry into the UAE.
Valentina Gonzalez Wohlers (Mexico City, 1977) is a Product and interior designer based in London. Before entering Central Saint Martins to complete an MA in Contemporary Furniture (LDN 2005-2007) she graduated in Product Design with honours from the UIA in 2000, Mexico City, and holds postgraduate diplomas in Project Management (ITAM, MXCY 2003) and Business Administration (LCBM, LDN 2010). Her work has been featured in a wide range of international publications and selected for design exhibitions around America and Europe. She is a regular guest lecturer and speaker in several design colleges throughout the UK and Mexico. Currently a professional furniture and interiors designer and consultant, Valentina has been developing her own brand as well of private commissions and bespoke furniture for the residential and commercial industry worldwide since 2007.http://www.valentinagw.com/
Please bring the following materials with you on the first day:
- A4 notebook
- tape measure
- set of colouring pens