Creative Copywriting

Finding the right words for a brochure, website or ad is always a challenge. In many cases, there's a need to add an element of creative flair into the mix too; especially if you're looking to grab attention and persuade customers. In this highly interactive three-day course, you'll learn many of the tricks of the copywriter's trade and have a chance to practise your own writing...

Taught by: Phil Woodford.

Description

Finding the right words for a brochure, website or ad is always a challenge. In many cases, there's a need to add an element of creative flair into the mix too; especially if you're looking to grab attention and persuade customers. In this highly interactive three-day course, you'll learn many of the tricks of the copywriter's trade and have a chance to practise your own writing. Please bring examples of work to the sessions.

Course Outcomes
You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to electronic and social media.

Who Should Attend

Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.

Course Level
Beginner



Tutor information

Phil Woodford is a former advertising creative director, who has been an associate lecturer at University of the Arts London for ten years. Over that period, he has created bespoke training courses for clients as diverse as QVC, MTV, Friends Provident, WaterAid and the Isle of Man Government.

Through his business “Here Comes The Cavalry Ltd”, Phil provides copywriting and creative services to a range of design, advertising and branding agencies. He blogs on advertising creativity at www.108thstreet.co.uk.



Materials

Please bring the following materials with you on the first day:

  • Notebook and Pen


Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/12/2016 - 14/12/2016Monday - Wednesday10:00 - 16:303 Days£565Available Atterbury St - SW1P Add to Basket
30/01/2017 - 01/02/2017Monday - Wednesday10:00 - 16:303 Days£565Available Atterbury St - SW1P Add to Basket
10/04/2017 - 12/04/2017Monday - Wednesday10:00 - 16:303 Days£565Available Atterbury St - SW1P Add to Basket
05/07/2017 - 07/07/2017Wednesday - Friday10:00 - 16:303 Days£565Available Atterbury St - SW1P Add to Basket
07/08/2017 - 09/08/2017Monday - Wednesday10:00 - 16:303 Days£565Available Atterbury St - SW1P Add to Basket