Arts Management (Online)
This course will provide you with an introduction to the role of arts organisations and how to go about project managing your own. It will also provide you with support and ideas into how you might consider building a business plan. You will consider and discuss a variety of arts organisation models by looking at various case studies to help you develop your own unique selling point (USP)...
Taught by: Rosalind Davis.
This course will provide you with an introduction to the role of arts organisations and how to go about project managing your own. It will also provide you with support and ideas into how you might consider building a business plan. You will consider and discuss a variety of arts organisation models by looking at various case studies to help you develop your own unique selling point (USP). Learn about different funding stream possibilities and understand how to plan, organise and deliver a programme of arts events, exhibitions or workshops. The course will involve presentations, exercises case studies and feedback. Between each class you will undertake a short task, involving research, which will help you to consolidate new knowledge as you evaluate and identify personal areas for development and pull together the beginnings of a business strategy.An introduction to the following topics will be covered:
Creating, planning, marketing and delivering an arts organisation or creative’s business model
Managing PR: press, content, publicity and online presence
Effective social media, communications and marketing strategies
Money Matters - funding your business
Managing people, training and developing employees
Networking, building relationships, partnerships and collaborations
Crisis management and Security
Guidance on curating an exhibition
Sales, contracts and commissioning
You will leave with greater knowledge of the role of arts organisations and a greater confidence in the processes involved with successfully project managing and supporting a business. You will have created a personal action plan/business model that is sustainable for you, ready to start the exciting journey of developing, establishing or marketing your business.
Who Should Attend
Ideal for creative start-ups, freelancers, entrepreneurs, aspiring curators and simply anyone with ideas! A good foundation for anyone wishing to pursue a career in arts management.
Rosalind Davis is an artist-curator and a graduate of The Royal College of Art (2005) and Chelsea College of Art (2003). As an artist Davis works within painting and installation and has exhibited nationally and internationally in a wide range of galleries and is the permanent Curator at Collyer Bristow Gallery (begins October 2016).
Davis has an expertise in the arts and creative sectors, managing and developing artist led arts organisations and events; Zeitgeist Arts Projects (ZAP 2012-16) and Core Gallery (2009-11,) based in London. As a creative consultant Davis has worked for arts organisations, charities and independents as well as corporations such as BBC4 and E4 and is privileged to be selected to be a UK Young Artists Ambassador.
Davis lectures for universities, galleries and art organisations across the country including the Royal College of Art, the ICA, Camden Arts Centre. University of the Arts and ArtQuest and teaches short courses in social media marketing and arts management at UAL.
Prior to the start of your course, please ensure:
You have a headset and microphone attached to your computer.
You have a webcam.
Your browser has a recent version of Mozilla Firefox, Internet Explorer, or Google Chrome.Your computer is running the most recent version of Java. You can download it from here: http://java.com/en/download/index.jsp
Most importantly, you have a good internet connection with a bandwidth upwards of 56k.