Arts Management (Online)

This course will provide you with an introduction to the role of arts organisations and how to go about project managing your own. It will also provide you with support and ideas into how you might consider building a business plan. You will consider and discuss a variety of arts organisation models by looking at various case studies to help you develop your own unique selling point (USP)...

Description

This course will provide you with an introduction to the role of arts organisations and how to go about project managing your own. It will also provide you with support and ideas into how you might consider building a business plan. You will consider and discuss a variety of arts organisation models by looking at various case studies to help you develop your own unique selling point (USP). Learn about different funding stream possibilities and understand how to plan, organise and deliver a programme of arts events, exhibitions or workshops. The course will involve presentations, exercises case studies and feedback. Between each class you will undertake a short task, involving research, which will help you to consolidate new knowledge as you evaluate and identify personal areas for development and pull together the beginnings of a business strategy.

An introduction to the following topics will be covered:
  • Creating, planning, marketing and delivering an arts organisation or creative’s business model

  • Managing PR: press, content, publicity and online presence

  • Effective social media, communications and marketing strategies

  • Money Matters - funding your business

  • Managing people, training and developing employees

  • Networking, building relationships, partnerships and collaborations

  • Problem solving

  • Crisis management and Security

  • Guidance on curating an exhibition

  • Sales, contracts and commissioning

Course Outcomes
You will leave with greater knowledge of the role of arts organisations and a greater confidence in the processes involved with successfully project managing and supporting a business. You will have created a personal action plan/business model that is sustainable for you, ready to start the exciting journey of developing, establishing or marketing your business.

Who Should Attend
Ideal for creative start-ups, freelancers, entrepreneurs, aspiring curators and simply anyone with ideas! A good foundation for anyone wishing to pursue a career in arts management.

Level
Beginner






Materials

Technical Requirements:

Prior to the start of your course, please ensure:

  • You have a headset and microphone attached to your computer.

  • You have a webcam.

  • Your browser has a recent version of Mozilla Firefox, Internet Explorer, or Google Chrome.Your computer is running the most recent version of Java. You can download it from here: http://java.com/en/download/index.jsp

Most importantly, you have a good internet connection with a bandwidth upwards of 56k.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
28/09/2017 - 02/11/2017Thursday17:00 - 18:306 Weeks£475Available Online Add to Basket
31/01/2018 - 07/03/2018Wednesday17:00 - 18:306 Weeks£475Available Online Add to Basket