User Experience (UX) Research in a Day
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This one day course will introduce you to the research processes of User Centred Design (UCD) and familiarise you with the possibilities of social innovation to help you craft your projects to successfully match the user’s needs. User Experience (UX) research is booming...
Taught by: Ipek Altunmaral.
This one day course will introduce you to the research processes of User Centred Design (UCD) and familiarise you with the possibilities of social innovation to help you craft your projects to successfully match the user’s needs.
User Experience (UX) research is booming. Highly recognised as an informed and cost effective design method across a variety of sectors, from the arts and technology to science and the public services. Although we may think we understand our users behaviours, needs, and motivations, the human psyche is by nature, unpredictable.
User research and why it is important
Design research methods: focus groups, ethnography, interviews, online and digital tools
Testing your hypothesises in a project
MVP (Minimum Viable Product)
Working in iterations
You will be able to apply user research within your profession or field of study. You will be able to undertake user research and craft your projects to match the user’s needs. You will have an insight into models used to approach a project, understand how to write a research plan, as well as being familiar with digital and offline tools.
Who Should Attend
Designers or creatives who are looking to apply user research methods in their work. If you have a current project that you would like to apply this to, please bring along your ideas!
All levels Welcome
Ipek Altunmaral is a user researcher currently living and working in London. Ipek has worked within industries varying from telecoms, banking, online education, and entertainment and has experience in working as a designer, research and facilitator. She graduated from Central Saint Martins (BA Hons in Graphic Design) in 2009 and Goldsmiths University in 2011 before setting up her own user experience practice (http://www.crayonclub.co.uk) in the same year.Besides her commercial work she also runs a side project called Design for Good (http://www.designforgood.org.uk) which explores ways in which design can help contribute by creating and measuring social and environmental change. Ipek is interested in using design thinking and collaborative workshop approaches as an enabler for innovation. More recently she started writing on social innovation at Designorate as contributing author.
Please bring the following:
A notepad or sketchbook and pen
A camera/phone to take photos (optional)