We will begin the course by discussing the basic rules of a successful business. You'll then learn the principles of marketing and sales, as well as the importance of understanding and studying your clients' needs. You will learn how to deal with clients, give quotes and take bookings, and gen...
Taught by: Giulio Mazzarini.
We will begin the course by discussing the basic rules of a successful business. You'll then learn the principles of marketing and sales, as well as the importance of understanding and studying your clients' needs. You will learn how to deal with clients, give quotes and take bookings, and gen up on techniques and tips. At the end of the course and after a study of your relevant market, your tutor will help you create a personal action plan in a one-to-one session. The workshop will conclude with a talk by a successful creative entrepreneur.
By the end of the course you'll be able to market yourself effectively, increase your fees and revenues and work more efficiently.
Who Should Attend
Anyone working in a creative field, for example designers, photographers, artists and writers who want to improve their business skills and increase their revenue. You could well be a freelancer working in editorial, advertising, PR or for individual clients.
Tutor informationGiulio Mazzarini is a professional photographer and art director living in London. He was born and grew up in Rome, Italy, where he graduated in Sociology.
After graduation, he moved to London, where he completed a Masters in Design Studies at Central Saint Martins, University of The Arts London. After helping launch the trend forecasting website WGSN, in 1999 he began his career as art director and photographer. His work has been seen in international magazines such as Vanity Fair, Marie Claire, Elle and Dazed & Confused. He has also contributed to the image development of companies and brands, including L' Oréal, Reebok, Citroen and Selfridges. He is also Associate Lecturer of the University of the Arts London.
Please bring the following materials with you on the first day:
- Notebook and Pen