On this course, Giulio Mazzarini will take you through the various stages of organising a campaign and show you the relationship between art direction and different markets and brands. You will learn about the basic principles of visual communication and the importance of analysing contemporary trends and campaigns, before going on to discuss the role of the art director in different creative industries...

Taught by: Giulio Mazzarini, Phil Woodford.

Description

On this course, Giulio Mazzarini will take you through the various stages of organising a campaign and show you the relationship between art direction and different markets and brands. You will learn about the basic principles of visual communication and the importance of analysing contemporary trends and campaigns, before going on to discuss the role of the art director in different creative industries. Phil Woodford, a professional copywriter, will demonstrate the importance of bringing words and visual imagery together. You'll finish the workshop with Giulio, developing concept boards and working towards setting up a photo shoot.

Course Outcomes
By learning the principles and techniques of art direction, you'll be able to work on briefs, and deliver creative concepts and ideas. You'll also have improved your creative skills, powers of lateral thinking and general work performance.

Who Should Attend

Anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, PR, sales, brand management, editorial, fashion, design or photography.

Course Level
All Levels welcome


Tutor information

Giulio Mazzarini is a professional photographer and art director living in London. He was born and grew up in Rome, Italy, where he graduated in Sociology.

After graduation, he moved to London, where he completed a Masters in Design Studies at Central Saint Martins, University of The Arts London. After helping launch the trend forecasting website WGSN, in 1999 he began his career as art director and photographer. His work has been seen in international magazines such as Vanity Fair, Marie Claire, Elle and Dazed & Confused. He has also contributed to the image development of companies and brands, including L' Oréal, Reebok, Citroen and Selfridges.  He is also Associate Lecturer of the University of the Arts London.

www.gmazzarini.com



Phil Woodford is a former advertising creative director, who has been an associate lecturer at University of the Arts London for ten years. Over that period, he has created bespoke training courses for clients as diverse as QVC, MTV, Friends Provident, WaterAid and the Isle of Man Government.

Through his business “Here Comes The Cavalry Ltd”, Phil provides copywriting and creative services to a range of design, advertising and branding agencies. He blogs on advertising creativity at www.108thstreet.co.uk.


Materials

Please bring the following materials with you on the first day:

  • Notebook and Pen

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
03/12/2014 - 05/12/2014Wednesday - Friday10:00 - 16:303 Days£499Available John Islip St - SW1P Add to Basket
30/03/2015 - 01/04/2015Monday - Wednesday10:00 - 16:303 Days£499Available John Islip St - SW1P Add to Basket
13/07/2015 - 15/07/2015Monday - Wednesday10:00 - 16:303 Days£499Available John Islip St - SW1P Add to Basket
07/09/2015 - 09/09/2015Monday - Wednesday10:00 - 16:303 Days£499Available John Islip St - SW1P Add to Basket