Visual Directions - A Resource for Developing Sketchbooks and Reflective Writing Practices

Guidelines on Reflective Writing (printable text version)

Developing Reflective Writing Skills


What is Reflective Writing?

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Your Reflective Writing should include the following:

Moon, J (2004) A Handbook of Reflective and Experiential Learning. London: Routledge Falmer

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Why is it Important?

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Topics for Reflection

A piece of reflective writing can be about anything you have done on your course. For example, you may wish to write about:

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How do I Start?

Adapted from Pat Francis and Sarah le Marquand (2007) Not Bolt On - an integrated approach to the delivery of writing in the learning environment of the studio. Workshop held at CLTAD, University of the Arts, London, March 19th.

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Useful Questions

The following questions may help to guide you in your reflective writing:

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The Final Piece

Adapted from Pat Francis and Sarah le Marquand (2007) Not Bolt On - an integrated approach to the delivery of writing in the learning environment of the studio. Workshop held at CLTAD, University of the Arts, London, March 19th.

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Some Common Problems

There are no rules about how to write and structure a reflective evaluation; however, there are a number of things you'll need to avoid:

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Example 1:

Evaluation of Project

In analysing my work, I feel that this project compelled me to find inspiration from so many various sources, subsequently building on my imaginative capacity as well as my practical knowledge. Therefore I feel I have gained and developed many skills in terms of my own personal creativity and development.

Through creating my styling concepts, I not only became inspired by other practitioners, but felt I gradually began to find my own style in terms of composition and construction of narrative. I thoroughly enjoyed constructing the set for my photo shoot and sourcing possible locations as well as sourcing ideas for stylings from markets and museums and just taking in everything around me. Photographically, I was forced to consider and understand technical concepts of shooting in different locations. Technically I did find some difficulties transferring the image from film negative to computer screen, where I went through processes of scanning negatives etc, so next time I would like to improve on this element.

On reflection I feel the photo shoot was successful, in terms of it being well planned and in terms of realisation of my concept. I found the storyboards to be of great assistance on the day of the shoot. Putting my work into context, I do feel it works well as a CD cover. This is mainly due to my constantly keeping in mind the frame of a CD cover when planning and shooting my compositions, in order to allow for cropping. I feel the images also successfully visually represent and evoke the feel and atmosphere of the artist, the zeitgeist and, most importantly, the track.

As a whole in terms of a finished product I feel I fully transferred my original visualisation into a finished image, and feel it reflects many of my research sources from surrealism to psychedelia. I was really pushed to think conceptually and found this project challenging, enjoyable and, most importantly, a significant step in furthering my creativity, and hope this is reflected visually through my journal.

Adapted from Hannah Robinson
FdA Fashion Styling and Photography (LCF)

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Example 2:

Evaluation of Project

In the music image project, my aim was to resolve the problems I had in my last project with my accessories. This time, I customised and modified the gas masks and belts and printed some logos on a flag. I also made a mask from a T-shirt and printed an image onto a jacket. This has all come out quite well, but after I had made them, I continued developing the ideas in my head, and realised I could have done some alternative modifications.

It took a long time to create the images for this project. This is because I was dealing with political and historical content. I thought I could create good ideas if I explored them enough, but it was too time consuming, and I became confused when coming up with my own ideas. It was, however, very stimulating and inspiring to do some research on western history and politics.

In the styling section, my ideas for customising and modifying were not perfect, but I was able to achieve a certain amount. I am pleased with the work, and feel encouraged to push myself in the next project. I liked my styling, but found it difficult to make four outfits, because I had to use each garment separately. What I could have done was have put all the garments in one or two outfits only instead of spreading them through all of them.

In relation to the photography, I feel I should have explored more photographers. This would have given me inspiration for the mood, composition, lighting and location. I need to do more research on a daily basis not only for projects but for my visual diaries as well. On the day of the photo shoot, one of the models didn't turn up, so I had to consider everything again on location. From this I learnt that I need to be more responsive and flexible as this is likely to happen again. Choosing which photographs to use was difficult as well, as I had to consider both composition and layout for the cover.

In terms of IT, I really improved. I started using Photoshop about a month ago, and I can now create a quality of work which I am confident about.

Overall, what I discovered from this project is the importance of a schedule. I have to set a proper timetable and follow it. I also need to fully consider things before I actually do them, as otherwise I get lost and lose inspiration. Finally, reflecting on the positive and negative aspects of my project will, I believe, really help me improve myself for the next one.

Adapted from Ryusuke Kase
FdA Fashion Styling and Photography (LCF)

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Example 3:

Reflective Statement for Dissertation

The dissertation process has been an important journey for me in which I have developed my independent learning. It has, however, been challenging at times.

It has been a time consuming process needing much focus and commitment. At first, I thought everything would be straightforward and that I could manage my time, but it was hard to juggle between my part-time work and family commitments. In order to prioritise the dissertation, I took a short period of time out from work and held back from family events.

To keep myself on track I constructed action plans. At the beginning of each week I would make a daily plan of what I hoped to achieve and how I would do it. I then ticked off each task as achieved. This helped me achieve smaller goals within the research. So throughout this process I have learnt to be self-disciplined, organised and become better at time management. These are clearly needed for future employment.

The primary research part was difficult and at times very frustrating. It was hard to find staff in retail companies that were willing to take part, and I did not have enough information. Through a personal contact I was able to interview someone who gave me a much clearer insight into my field of study. I learnt that it is important to test out your questions before actually doing an interview. Next time I would approach key people earlier and also maybe try to vary the research method: a telephone interview may be more successful for very busy people.

I also had to research a variety of sources such as industry journals and key texts. This at first felt overwhelming. My tutor gave me some targeted references and I also asked the library staff for support in accessing the information I required. I learnt that asking for help can be a good thing.

The information itself needed to be interpreted which required critical and analytical skills. I kept having to return to my initial question to avoid missing the point. At times I felt that I was not getting anywhere. I now understand that this is all part of doing research and, over time, I discovered some interesting themes.

Writing up the dissertation was also a challenge. I had to disregard a lot of information that was not entirely relevant to my research question. Also at times the content was vague, and the ideas did not always follow logically. I used Study Support to develop my writing skills, but wished I had approached them for help at an earlier stage, as this would have saved me a considerable amount of stress.

To conclude, the dissertation assignment has improved my confidence in my ability, through producing a lengthy piece of work. I feel it has effectively concluded the academic phase, and I am excited and motivated by the prospect of getting a job in the fashion industry.

Extracts from BA (Hons) Fashion Management students' dissertations (LCF)

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Example 4:

Reflective Journal - Work Experience

In a small salon environment such as London Beauty, customer service and communication skills are really important as the clients tend to know the therapist very well and have a close trusting relationship with her. The manager Shelly knows all the clients and talks very easily to them. This is a skill that I find comes very naturally to me and I have a few clients for whom special communication skills were required. They were nervous about some of the treatments. I could reassure them and put them at their ease. For example, a man came into the salon for a facial. It was his first time and was very uncomfortable. I saw this as a challenge and engaged him in conversation as I would with any other client. By the end of the treatment he was very relaxed and planned to come back again soon! I felt proud I had been able to make him feel comfortable.

Something that did not come easily to me was promotion. It was my job to stand outside the spa giving leaflets to people who went past explaining the treatments that were on offer. This is an awkward task as people do not like to be approached by others to sell them things. I was worried I would not be successful. I threw myself into the task and gave out over 100 leaflets and secured 7 bookings! I learnt that sometimes you just have to be enthusiastic and think positively about trying to sell things.

I felt my personal appearance was good throughout my time in the salon. I wore a light amount of make up and had no jewellery on at all. It is important in maintaining a professional appearance as well as the health and safety implications about following the dress code.

My organisational skills have always been a weakness for me and I did not want this to affect my work in the salon. I made sure I was always punctual and any task was completed in the appropriate time.

Overall I think my communication skills and my ability to work on my own initiative are my biggest strengths. I have learnt how to sell the services and also become more organised with my time. One thing I need to do is spend more time thinking about the more complicated treatments. Making a note in my learning journal on a regular basis would have helped me reduce my stress levels, and reminded me of where I was likely to mix up the order of the routine.

Overall, I learnt a great deal on my placement and I am now more determined than ever to qualify as a Beauty Therapist and have my own salon.

Adapted from Geraldine Topping
FdSc Beauty Therapy and Health Studies student (LCF)

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Example 5:

Evaluation of Work Experience

The most positive aspect of this term's work has been the opportunity to work on a variety of different projects, in a number of capacities. The work at the archive did not demand a creative response of me, yet it was necessary to engage with the material involved and provide a succinct summary of these historical costume documents. The primary advantage of this placement was exposure to a formidable portion of Maria Bjornson's designs, maquettes, some costumes, and notably, production stills from the press archive of the Welsh National Opera. It was really beneficial to trace the development from the designer's research files to actualisation.

Over the course of the week I examined work as diverse as From the House of the Dead, Demented and Deformed, to the Cunning Little Vixen. I feel this emphasises the importance of drawing as a tool for any designer, and by honing this skill I will feel more confident in expressing my ideas. I am pleased that I chose the Figure in Context as an elective. I have improved my technique and developed more competence with various media, particularly paint, an expressive means of suggesting texture.

Stan Won't Dance has opened up a new area of costume for performance thus far in my experience. I particularly enjoyed the process of examining designs and breaking down the image into practical components that can be sourced and customised to create viable, wearable costumes that must withstand the demands of movement and dance. Working closely with the assistant supervisor has given me practical exposure to the role of costume supervisor in the creative process. It was also satisfying to share these experiences with a member of my class peer group. I have drawn the conclusion that it is a role I would be interested in pursuing during my professional future.

Regarding the overall visual style of the production, I am now aware that I find an alternative approach to costume more stimulating than the conventional approach. I feel that such projects encourage an assistant to use his or her own creativity to a considerable extent, notwithstanding the development of pre-ordained designs.

The daily work schedules were regular, thus I had more time to attend exhibitions, read and draw. These activities have been inspiring and fruitful, and have helped me achieve an enjoyable balance between work, studies and leisure time. In the past I have not taken enough time to reflect on work and its related experiences, so it is a personal progression for me to do so now.

Perhaps one negative aspect of this industry-linked project has been that I have not been intensely involved in any one project. Yet this only serves to confirm my belief that I must be thoroughly engaged by a project with sufficient responsibility in order to feel satisfied by the process. The fragmented nature of this term's projects was partially down to circumstance - the archive did not require an assistant or trainee for the duration. However, the situation has taught me to be more pro-active in the future.

In conclusion, I believe that as a result of this experience, I have gained new perspectives on the roles I would like to pursue, and also on how teams - designers, supervisors, makers - work together to realise a creative vision. I am also more aware of the areas that inspire me, for example, how movements in art history (often symptomatic of social flux) have provoked design, and how the abstract and esoteric can, paradoxically, become material, and make comment on the world in which we live by way of a performance narrative. This is demonstrated by both the work of artist Antony Gormley, and proposed by Off the Wall.

Finally, I feel that I now can apply my research, drawing and academic skills to produce work that will do justice to this new, lucid perspective.

Adapted from a final year,
BA (Hons) Costume for Performance, LCF

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