Debates in enterprise and sustainability (pedagogic case study)

Enterprise attribute pedagogic image
Image courtesy of UAL

What is the link between enterprise and sustainability? What do we mean by a sustainable future for a creative economy? As practitioners in art and design, how can we change behaviours for a more sustainable future? These were the questions posed by UAL’s 2013 debate series.

The UAL debate series on 15 May 2013 explored the unique role the art, design and creative sectors have in the goal of developing a sustainable world, providing a space to explore the link between enterprise and sustainability and their relationship to art and design.

Sustainability issues are now shaping the context of business and debates were based on the assumption it’s in the long-term interest of enterprise to address issues of sustainability.

In terms of enterprise, taking action on sustainability presents new opportunities to innovate and influence. It means understanding people, empathising with your audience and increasing people’s willingness and ability to change. Further, sustainability-related enterprise requires the development of storytelling and problem solving skills, in order to design for real human behaviour and in turn understand and influence it.

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Watch the debates

“What do we mean by a sustainable future for a creative economy?” David Cross, Reader, University of the Arts London
David Bent, Deputy Director, Sustainable Business, Forum for the Future
Anthony Bennett, Director of Development, World Wildlife Fund
Rebecca Earley, Professor, University of the Arts London
“As practitioners in art and design, how can we change behaviours for a more sustainable future?” Virginia Gardiner, Founder, Loowatt Ltd.
Adam Thorpe, Creative Director, Futerra
Henry Hicks, Socially Responsive Design, University of the Arts London
“What is the greatest barrier and opportunity for creating a sustainable future?” Michaela Crimmin, Academic Researcher, Royal College of Art
Lord Redesdale, Chairman of EMA and CEO CMA
Caroline Till, MA Course Leader, Central Saint Martins College of Art and Design